How to Build an Effective Advertising Strategy

Sorry you are too late, this event has been and gone!

Join BIPC Glasgow for an online session exploring how to build an effective advertising strategy to reach your target audience at the right time and place!

About How to Build an Effective Advertising Strategy

Listed Under Online Events / Business Events / Talks and Lectures Events

When you’re ready to sell your products or services online, using advertising is a great way to get in front of your ideal customers.

You're ready to advertise but need a strategy and plan. We'll walk through how to define your advertising goals and objectives, reach your target audience at the right time and place, and learn to measure a successful advertising campaign.

In this session we will be covering:
• How to define your business goals
• Define your target audience
• Customer journey & different advertising objective available to you
• The steps to creating an ad on Facebook
• What does success look like and how to evaluate it?

How long is it?
2 hours

Who is it for?
Small business owners, networkers, solo and entrepreneurs, business owners, social media marketers.

Where is the workshop held?
It is an online session held on Zoom.

It's best to download the Zoom app on your phone or computer for the session. However, you can access from a link in your browser that will be sent after registering.

The password to join the session will be sent 15 mins before the session start time (please check your email for this).

What do you need to bring along?
A notepad and pen is an essential. Having your phone handy helps too!

An open mind to learn, communicate and grow is a must!

*please note - the session will start promptly and registrants will not be be added to the session 15 minutes after the session has started.

This session delivered as part of BIPC Glasgow’s Power Up project “Making digital work for microbusiness”. Power Up is an initiative by Good Things Foundation with the financial support of J.P.Morgan

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All information (whether in text or photographs) is supplied in good faith but should not be relied upon as being a statement of representation or fact.

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