VIEVE Pop Up

Princes Square is delighted to announce VIEVE make up brand will be opening its (temporary) doors in founder Jamie Genevieve's home city of Glasgow from Friday 29th October to 5th November!

VIEVE Pop Up

About VIEVE Pop Up

For the first time, renowned makeup brand VIEVE will be brought to life in a luxurious space, where customers will be able to fully experience the brand first-hand. The pop-up will feature VIEVE’s best-selling make-up products such as Eye Wands and Skin Dew, plus the infamous limited edition ‘Joie de VIEVE’ sweatshirts. VIEVE make-up artists will be on hand to help create signature looks and guide you through the extensive and award-winning product offering.

Jamie has hand-picked some special guests to join in the fun, from the incredible Psychic Sisters to her go-to hairstylist, the talented Jack Baxter, who will be offering Jamie’s signature waves with ghd. There will also be an opportunity for VIEVE palettes and lipsticks to be personalised by Laila Lettering to add that extra special touch and the chance to meet the NAF team for customised VIEVE nails.

Jamie said: “This is the moment I have been waiting for ever since we launched VIEVE in November last year! There is nowhere else I could have opened my first pop-up. It just had to be Glasgow... I cannot wait for people to see the products in real life and for me to be able to meet as many VIEVE Muses as possible.”

Katie Moody from Princes Square commented: “We are so thrilled to have Jamie Genevieve’s make up brand Vieve in for a pop up. We are massive fans of Jamie and the brand and we are delighted that she’s chosen Princes Square as the first store to buy her range in person.”

With over 25 retailers and 12 eateries, Princes Square is Glasgow’s premier retail and leisure destination. Located in the heart of the city’s bustling Buchanan Street, the mall provides a shopping haven to lovers of high street and designer fashion, beauty, jewellery, homewares and lifestyle brands while its wide range of bars, restaurants and cafes offers something for every palate. Opening hours are 10am – 5.30pm Monday to Saturday and 12-5pm on Sundays.

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