Limited edition collaboration launches this week!
Scotland's favourite pint, Tennent's Lager is celebrating Scottish culture with the launch of a limited-edition collection in collaboration with Edinburgh clothing brand and community, Pieute.
Article Source: Tennent’s Lager
Last Updated: 24 May 2023 14:19
Set to launch later this week, the collaboration includes two unisex t-shirts that embody Scottish pride and creativity. Fans will only be able to buy the limited-edition designs at a special event being held this Saturday 27th May.
Held at Edinburgh’s Voodoo Rooms from 7pm, the free event is designed to bring both communities together to celebrate Scotland’s creative scene while also allowing fans the chance to get their hands on one of the tees. Entry is free and will be on a first-come-first-serve basis with guests receiving a complimentary pint of Tennent’s Lager on arrival plus a special DJ set from Craig Massie.
Both brands are incredibly proud of their Scottish heritage and sought to encompass this throughout the project using local photographers, videographers and models from within Scotland’s bustling creative industry. The two unique designs were also created by Glasgow artists, Erin Bradley-Scott and Conzo Throb. The first celebrates the partnership of the two brands with a dual Tennent’s and Pieute logo while the second design features a water well, shining a light on the roots of Tennent’s Lager’s home on the Wellpark site in Glasgow.
This underground love story between the two brands began in 2021 and since then the brands have brewed their relationship to create this exciting, limited edition drop of merch together that speaks to both communities.
Speaking about the collaboration, Tennent’s Lager brand manager, Ross Beveridge, said: “Tennent’s Lager was born out of innovation in 1885 and as a brand, we’re always in awe of the creativity coming out of Scotland. Tennent’s has been part of Pieute’s clothing launches in the past, and we are excited to bring out this special limited-edition collaboration of our own with a brand that shares our passion for heritage and creativity.”
Pieute clothing founder, Robbie Walker, added: “Tennents Lager is an iconic symbol of Scottish culture. It was an honour to be asked to collaborate. This project was made with love and purpose. Cannae wait to share the results with our community and everyone.”
Fans are encouraged to keep an eye on Tennent’s social channels this week for more details on the designs and launch party.
The launch event will be held from 7-11pm and people are encouraged to get there early for doors opening. The limited-edition t-shirts are priced at £40 each. To find out more about the collaboration, please visit www.tennents.co.uk
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