Glasgow casting search for first ever Scottish voice to feature on video doorbells
Ring teams up with Scottish presenter Edith Bowman for its 'Voice of the Nation' search visiting Glasgow's Silverburn to find the Scottish voice of its Ring Video Doorbell messages.
Article Source: Ring
Last Updated: 19 August 2024 13:53
Ring is on the hunt to find the first ever Scottish voice of its devices. The smart home security company is launching its Voice of the Nation casting search across Scotland in a first for the brand.
Ring is holding auditions at Silverburn in Glasgow to find one lucky Scot who will record a set of audio messages, called ‘Quick Replies’, that will be available across all Ring Video Doorbells in the UK later this year. Ring’s Quick Replies are available on all Ring Video Doorbells and act as an answering machine for the door. Once activated, and someone rings the doorbell, the visitor will hear a pre-selected greeting with the option to leave a message.
The search comes as new research from Ring reveals the Scottish accent is one of the most endearing in the UK, with 44% of people agreeing it’s one of the friendliest. Over three quarters (79%) of Glaswegians are also proud of how welcoming the Scottish accent sounds.
Glasgow residents can audition by simply sharing a video of themselves saying a popular Ring Doorbell Quick Reply: “We can’t answer the door right now, but if you’d like to leave a message, you can do it now.” and post on TikTok or Instagram, share through their Ring device and Ring app, or attend an in-person audition held at Silverburn, Glasgow on 14 to 15 September.
The search will be judged by a panel which will include Scottish radio DJ and television presenter, Edith Bowman, who will help select Ring’s ‘Voice of the Nation’. It's the first time Ring has worked with a member of the public to voice its Video Doorbell Quick Replies, and the first time a Scottish accent will be heard on Ring Video Doorbells.
Edith Bowman said: “I’m so excited to launch Ring’s ‘Voice of the Nation’, as I am fiercely proud of my accent and the Scottish accent generally. One of the things I love is the variety of regional identities. It has beautiful rhythm and personality and each has its own unique tone and quality – something I’m thrilled is being celebrated with Ring’s campaign. I can’t wait to judge the entries and would love to see lots of energy and enthusiasm from those auditioning.”
Ring’s recent survey of 2,000 UK consumers also found that almost a third (31%) of Glaswegians prefer their own accent to anywhere else in the UK, with over a fifth (21%) feeling this way because it reminded them of home.
If they had the choice of hearing a famous Scot on their smart devices, two Scots were top of the list with almost a quarter of Glasgow residents opting for David Tennant (23%), and Billy Connelly (22%). While almost one in seven (14%) people from the city chose Kevin Bridges to voice their Ring Video Doorbell.
The research also revealed the following opinions:
• Over a third (36%) of Brits said the Scottish accent has calming qualities, and 34% find it attractive.
• Glaswegians think their playful cheekiness wins them points, with almost two thirds (62%) saying the Scottish accent sounds charming.
• Those from Glasgow say the Scottish accent lends itself well to comedians, with over half saying it sounds humorous (56%).
• Of the regional dialects in Scotland, the Glaswegian accent was voted the favourite accent to voice their smart home tech amongst Glasgow locals (46%).
Dave Ward, Managing Director EU & International at Ring, said: “Ring’s Quick Replies are a much-loved feature on our Video Doorbells. Many customers use them to instruct delivery drivers where to leave packages, or inform visitors they need more time to answer the door. Given the importance of these messages, we wanted to ensure our Quick Replies featured familiar and local accents and celebrated regional dialects around the world. We’re thrilled to begin in Scotland and can’t wait to hear a Scot on our Video Doorbells across the nation.”
Auditions will officially open form Wednesday 21st August at 12 pm. Members of the public can share a video of their recorded audition on TikTok by posting their clip with #RingVoiceoftheNation, or on Instagram by sharing and tagging @RingUK alongside #RingVoiceoftheNation. Those with a Ring device and Ring Protect can enter by recording themselves filming their greeting on a Ring device, pressing the ‘Share’ button on the Ring app and choosing ‘Share with Ring’.
In addition to Silverburn in Glasgow on 14 and 15 September from 10am-4pm, Ring’s Voice of the Nation pop-up auditions will visit:
• St James Quarter in Edinburgh: Saturday 31 August and Sunday 1 September 10am-6pm
• Union Square in Aberdeen: Saturday 7 September and Sunday 8 September 10am-4pm
For full casting details please visit For full casting details please, visit ring.com
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