Article Source: Ring
Last Updated: 22 January 2025 10:21
Azkah Sardar has been unveiled as Ring’s ‘Voice of the Nation’, lending her Scottish accent to Ring’s Video Doorbell ‘Quick Replies’ feature, in an announcement that arrives just in time for Burns Night on 25th January. It marks the first time Ring has worked with a member of the public to voice its Video Doorbell Quick Replies, and the first time a Scottish accent will be heard on Ring Video Doorbells.
Medical student Azkah decided to audition after hearing about the search on the radio, and while she grew up shy, decided to step outside her comfort zone to give it a go.
The 23-year-old, who auditioned at Glasgow Silverburn, stood out among 300 candidates for Ring’s Scotland-wide casting search that was judged by legendary Scottish radio DJ and television presenter, Edith Bowman.
Ring’s Quick Replies act as an answering machine for the door. Once activated, and someone rings the doorbell, the visitor will hear a pre-selected greeting with the option to leave a message. To celebrate the launch of the ‘Voice of the Nation’, Azkah also voiced a bespoke Scots language Quick Reply: "We're no in the noo, but haud on! Afore ye go it'd be pure dead brilliant if you'd leave a wee message. Haste ye back!"
Azkah Sardar, Ring’s Voice of the Nation, said: “It means a lot to be chosen as Ring’s Voice of the Nation. I thought it was a really cool idea as it hadn't been done before, so I thought I’d go along to the auditions and just give it a shot. Scotland isn’t a huge place, but we have so much to offer. We’re not as represented as we should be and it’s amazing that Ring is making steps towards making it happen. Not many big brands go the extra mile to use regional accents in their technology, so I think this campaign has been fantastic.”
Edith Bowman helped judge the auditions in collaboration with Ring, and said Azkah stood out for their enthusiasm and good energy.
Speaking of the chosen voice, Edith Bowman said: “Azkah is a brilliant choice for Scotland’s Voice of the Nation. We were looking for someone with lots of energy, enthusiasm and personality and that’s exactly what we got. We received so many amazing entries – from the pop-up auditions to social media – so it was a really tough decision. The Glasgow accent is one of many beautiful varieties north of the border and we hope to hear it on doorbells across the UK.
“I’ve loved being a part of something so innovative and celebratory it’s been great seeing this campaign come to life. Our Scottish voice is now on Ring's Quick Replies, so make sure you activate your chosen greeting in the app for Burns Night!”
The ‘Voice of the Nation’ was launched after Ring’s research found the Scottish accent to be one of the most endearing in the UK, with 44% of people agreeing it’s one of the friendliest. A huge 78% of Scots said they are proud of how welcoming their accent sounds, and many feel the accent has a charming, humorous quality.
Dave Ward, Managing Director EU & International at Ring, said: “We’re delighted to feature a Scottish voice on our Ring Video Doorbell Quick replies. Azkah’s voice captures the warmth and friendliness that Scottish accents are well known for, making her the perfect candidate to greet visitors at doorsteps across the country.
“Our Voice of the Nation search was a huge success, and we’re grateful to all who auditioned. We set out to celebrate regional dialects and we are thrilled to start in Scotland.”
To find its Scottish voice, Ring held public auditions across Edinburgh, Aberdeen and Glasgow. Candidates also took to Instagram and TikTok to apply, and those with a Ring device and Ring Home subscription could enter through the app.
Simply head to the Ring app now to set up your Scottish accent Quick Reply, just in time for Burns Night. To find out more about the Voice of the Nation, read Ring’s blog here.
Pavilion Festival has rounded off its biggest ever event with over 16,000 music fans enjoying three days of non-stop live music and feel good vibes on Ayr’s iconic Low Green.
READ MOREFor one day only, families can experience Moana, Paddington, and Harry Potter and the Philosopher's Stone in immersive 4DX at all 34 Cineworld 4DX screens nationwide.
READ MOREOriginal cast member of Midsomer Murders, Daniel Casey, joins new stage adaptation making its Scottish premiere at the Theatre Royal Glasgow in February.
READ MORESee the bestselling DSI Roy Grace book by Peter James on stage for the first time at Glasgow's Theatre Royal from Tuesday 10th to Saturday 14th June.
READ MORECelebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.
READ MOREThis June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.
READ MORENominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.
READ MOREThe Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.
READ MORENewly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORERoll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.
READ MORETo celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MOREPavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORELychee Oriental, Glasgow's modern Cantonese restaurant, will launch its second location in the city's Southside tomorrow.
READ MOREThe Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORECalling all bookworms and their four-legged friends... this could be the ulti-mutt afternoon you've been waiting for!
READ MOREGlasgow children are getting behind their city’s 850th birthday celebrations as a week-long Glasgow 850 Schools' Festival gets underway at primary schools across the city.
READ MOREDobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORELoch Lomond Shores is hosting a continental market on Saturday 10th and Sunday 11th of May!
READ MOREScotland's biggest night of traditional music Hoolie in the Hydro will celebrate Glasgow comedy and folk music legend Sir Billy Connolly in larger-than-life style later this year!
READ MOREDue to high demand, an extra Bookface Sip & Swap event with Lisa Jewell will take place on Tuesday 8th July at Saints of Ingram, Glasgow, from 12.30–3.30pm.
READ MOREGlasgow Kiltwalk 2025 attracted so many kind-hearted walkers this weekend that organisers had to add an extra day to create the world's biggest ever Kiltwalk!
READ MOREAward-winning dance company Barrowland Ballet present world premiere of Wee Man and the revival of Chunky Jewellery, ahead of Edinburgh Festival Fringe transfers this year.
READ MOREThe epic Ashton Lane Summer Street Party is back for West End Fest 2025, taking over the cobbled lane for a full weekend of live music, street performers, DJs, street food and alfresco drinks!
READ MORELaugh in the Park, Glasgow Southside's annual comedy festival, has announced their line up featuring nine of the absolute best performers to be found in Scotland!
READ MORECocktail Festival will serve customers £5 cocktails highlighting signature cocktails including the classics we all love, from Margaritas to Daiquiris!
READ MORECasting announced for the critically acclaimed production of Fawlty Towers - The Play, coming to Glasgow's King's Theatre in January!
READ MOREBluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORELomond Leisure Group is delighted to announce the opening of Kirk O'The Lochs, a distinctive restaurant and bar nestled in a beautifully restored historic church in Tarbet, Loch Lomond.
READ MOREThe King's Theatre, Glasgow is delighted to announce the full 2025 cast for the UK tour of the critically acclaimed, smash hit, supernatural thriller 2:22 - A Ghost Story.
READ MOREDobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.
READ MORE