Fat Hippo fans prepare for the ultimate CheezHIT

Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.

Article Source: Fat Hippo
Last Updated: 30 April 2025 10:49

Between 6th - 31st May, burger lovers can head down to ANY Fat Hippo restaurant to experience the NEW ‘Cheez-It® Cheez-Hit Burger’.

The ‘Cheez-It® Cheez-Hit Burger’ is the perfect combo of spicy chilli and tangy sour cream, and Cheez-It® Snap’d, the snack baked with 100% real cheese, providing that distinctive cheesy crunch with each succulent bite.

The burger was crafted by deconstructing and reconstructing favourite Fat Hippo flavours, drawing inspiration from the hit US snack Cheez-It® and its Cheese, Sour Cream & Onion variety - fitting perfectly within Fat Hippo’s best-selling beef burger category.

The ‘Cheez-It Cheez-Hit Burger’ starts with a juicy, premium double beef patty, grilled to perfection. It’s then topped with a generous portion of chilli cheese sauce, infusing every bite with a satisfying kick.

A dollop of cool sour cream and chive adds a refreshing contrast, while a touch of mustard brings a subtle tang that ties it all together. Finally, Cheez-It® are added to the burger, delivering that unmistakable cheesy crunch.

Since launching in the UK in August last year, Cheez-It® has taken UK cheese lovers by storm. Cheez-It® Snap’d are available in three flavours (Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion) and are baked (not fried) with 100% real cheese, offering the nation’s biggest fans of the yellow stuff an unforgettable cheesy and satisfying crunch.

Rui Frias, Senior Marketing Manager, Cheez-It ®, said: “We know the UK are cheese OBSESSED. So, this is a brie-lliant way to feed that obsession - with a succulent, masterfully created Fat Hippo ‘Cheez-It® Cheez-Hit Burger’. We know our fans won’t be able to resist a bite! We are delighted to be partnering with Fat Hippo to make sure our fans can get a taste for Cheez-It® in new and exciting ways.”

Nick Fountain, Head of Marketing, Fat Hippo, said: “Imagine the perfect harmony of spicy chilli, American cheese, tangy sour cream and chive, succulent beef, a zesty hint of mustard AND the irresistible cheesy crunch of Cheez-It®. Each component shines on its own, but when combined, they create an unforgettable taste experience. Our burger lab has masterfully blended these bold flavours, using the iconic Cheez-It® as the foundation for a burger unlike any other. We wanted to create a burger that celebrates bold, complementary flavours while staying true to the spirit of innovation, and what better way to do this than with Cheez-It®.”

The ‘Cheez-It® Cheez-Hit Burger’ will be available from 6th to 31st May, exclusively at all Fat Hippo locations for dine in, as well as Click+Collect and on all delivery platforms.

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