Scottish entrepreneur launches a fully immersive virtual market experience
Scottish market events company is leading the way in marketplace e-commerce with the launch of an innovative new online shopping experience to support independent brands this Christmas.
Article Source: Super Market Events
Last Updated: 3 November 2020 10:15
Super Market Events, who have been running creative market events across Glasgow since 2017, saw their bustling and successful business grind to a sudden halt earlier this year. Lockdown and further Covid-19 restrictions have made it impossible for them to operate in their usual live events format. Having a huge knock on effect for both themselves and the hundreds of independent traders that their events support each month.
With Christmas fast approaching, Super Market Events founder Kelly Conway wanted to find a way of bringing their much loved market experience to people virtually and embrace a ‘Digital Christmas’.
Discovering a technology that has traditionally been used for virtual art gallery shows in the past. Conway was inspired and saw an opportunity to create a fully immersive virtual shopping experience unlike any other, where visitors can actually ‘walk’ the marketplace. Allowing her to authentically bring the Super Market Events market experience online without losing it’s trademark buzz and community spirit. The creation of ‘Super Market Virtual’ will also give a vital lifeline to independents trading in a post pandemic world.
Supermarket Virtual will launch with a 'Festive Edition' Christmas market running from Friday 20th November - Sunday 13th December with early bird preview tickets on sale now. Entry to the virtual market place will be free to all from Sunday 21st November.
Shoppers will have the opportunity to ‘Walk around’ and browse the individual stalls of over 150 independent Scottish brands across 10 categories. Each stall will have a personal voice message from the seller telling shoppers a bit about themselves and their brand - really bringing the marketplace to life and giving visitors a genuine ‘meet the maker’ experience. You then simply click into your chosen stalls and get shopping. All purchases will be added to a collective shopping basket and shoppers will purchase with one simple and convenient transaction - letting Super Market Virtual do all the hard work for you.
Visitors will also have the chance to take part in virtual workshops, watch exclusive panel talks with vendors and listen to specially curated Super Market Virtual Spotify playlist while they shop. There will be something for all tastes and ages. Making it a fully immersive, and engaging experience that all the family can enjoy from the comfort of the sofa.
Kelly Conway, founder of Supermarket Events and Super Market Virtual, explains: “2020 has undoubtedly had it’s challenges, but it has also allowed us the space to look at the business and be open to doing things differently. It’s been amazing to reconnect with all our brands and offer them an innovative platform to sell their products during such a crucial trading period. We’re so excited to launch Supermarket Virtual and bring Supermarket Events back to life for Christmas!”
Shoppers will have the chance to ‘pay what they feel’ for exclusive early bird preview tickets. Tickets for the Festive Edition of Super Market Virtual are available now. For more information and to buy tickets visit www.supermarketevents.com.
Sponsored Links
Latest Glasgow News
Win your way to the IRN BRU Carnival
The Duck Hunt is back bigger and better with over 150 ducks hidden across Glasgow and beyond!
READ MORE
New film on resistance to Home Office raid on Kenmure Street to be released next year
Scottish distributor Conic has acquired all UK and Ireland rights for Everybody to Kenmure Street, a new documentary about Glasgow's community resistance to a Home Office raid in 2021.
READ MORE
Sean Batty joins Glasgow businesses to champion choose local at Christmas cry
STV presenter visits Glasgow West End's Business Improvement District to highlight the vital role that local people can play in the the final festive push.
READ MORE
Everyman presents Nationwide preview screenings of Sentimental Value
See the highly anticipated new comedy drama before anyone else, with preview screenings at Everyman cinemas nationwide.
READ MORE
Edinburgh International Book Festival and Celtic Connections unveil major new partnership
Edinburgh International Book Festival and Celtic Connections unveil major new partnership bringing together Scotland's most celebrated writers and musicians!
READ MORE
Beatson Cancer Charity announces amazing total for Glasgow Santa Dash 2025
Beatson Cancer Charity is thrilled to announce that the Glasgow Santa Dash 2025 has raised more than £100,000 to support people affected by cancer across the west of Scotland.
READ MORE
University of Glasgow launches first Virtual Reality kiosk for Museums in the Metaverse
Imagine visiting a museum and being transported inside the glass cases, to virtually examine artefacts at astonishing proximity and from every possible angle. This is now reality.
READ MORE
Jock and the Beanstalk panto stars support Social Bite Festival of Kindness
Pavilion Panto stars headed to Social Bite's Festival of Kindness on Vinicombe Street to encourage Glaswegians to donate gifts and funds to support people experiencing homelessness this winter.
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Full casting announced for Scottish premiere of Single White Female at the Theatre Royal Glasgow
Full casting has been announced as rehearsals begin for the Scottish premiere of Single White Female coming to the Theatre Royal Glasgow in June!
READ MORE
Celebrate the New Year with a sparkling experience at The Ivy Glasgow
With toasts to celebrate the new year breaking around the world, the experience is not to be missed!
READ MORE
A sweet partnership bringing locally produced, sustainable ice cream to the SEC in time for a packed winter events season
Equi’s Ice Cream, the award-winning Scottish, family-run ice cream maker, is announcing a major new partnership as the official ice cream supplier of the Scottish Event Campus (SEC) in Glasgow.
READ MORE
Teenage Cancer Trust units in Glasgow receive festive surprise from Aldi
Young people receiving cancer treatment in Glasgow have been treated to a surprise delivery of festive goodies from Aldi, helping them celebrate the holiday season away from home.
READ MORE
Step into Christmas at Dalmeny Park with special festive menus and afternoon teas this December
Dalmeny Park is pulling out all the stops to make this festive season truly magical, unveiling its 2025 festive dining menus and afternoon teas available until 23rd December.
READ MORE
Big Fat Bingo of The Year shows announced
Christmas is coming in fast, and hot on its heels is the surreal, off-kilter period between Xmas and NYE... Bongo's Bingo have got just the tonic to help see out the final days of 2025!
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
Best burger in Scotland is now available in Glasgow for Christmas
Glasgow's Winter Wonderland gives visitors a taste of the festive season with foodie highlights including Scotland's best burger!
READ MORE
Award winning Rickshaw & Co launches its festive menu in Glasgow
Rickshaw & Co has launched its festive menu, bringing bold Indian and Bangladeshi flavours to December in Partick.
READ MORE
From plate to print: Kirsty Wark celebrates artistic legacy of great aunt
Glasgow Print Studio is thrilled to announce the release of a new limited-edition print by journalist, TV presenter and writer Kirsty Wark as part of their Call & Response series.
READ MORE
The festive knockout you can not miss at Oran Mor!
This December, Glasgow's Oran Mor premieres Morag Fullarton's new theatre production, 'It's a Wonderful Life... Mostly'.
READ MORE
10p pizzas from Civerinos as Deliveroo marks 10th Scottish anniversary
Raise a dram to a decade of Deliveroo: Civerinos and Deliveroo launch 10p pizzas to celebrate 10 years of feeding the people of Scotland.
READ MORE
Glasgow Fort serves up a slice of Home Alone magic with year long cheese pizza competition
Glasgow Fort has teamed up with Leopardo Pizza to launch a Home Alone-inspired competition, giving shoppers the chance to win a year's supply of Kevin McCallister’s favourite cheese pizza.
READ MORE
Lidl launching free gift wrapping stations across the UK
Lidl has unveiled its first-ever ‘Lidl Wrapped’ - a celebration of some of the nation's favourite buys, brought to life as limited-edition Christmas wrapping paper
READ MORE
Glasgow Fort joins forces with local charities to support people who feel lonely at Christmas
Glasgow Fort has teamed up with local charities to help raise awareness of the support they can provide to people of all ages experiencing feelings of loneliness and isolation at Christmas.
READ MORE
The Tron Theatre announced new season for 2026
Tron Theatre is delighted to announce its brand-new season of work for Spring/Summer 2026.
READ MORE
This weekend Glasgow shoppers can win the ultimate Glasgow Christmas gift
This Sunday visitors to VEGA's Christmas Market have the chance to “unwrap the city” and win the ultimate Glasgow Christmas gift worth over £1,000!
READ MORE
Buchanan Galleries welcomes two new stores for the festive season
City centre shopping destination Buchanan Galleries has expanded its retail line-up this December with the arrival of two new stores, offering visitors even more choice in the run-up to Christmas.
READ MORE
Glasgow Film Festival supports 50 next generation filmmakers across three star studded talent labs
Lab mentors and partners include Oscar-winning and nominated directors, leading animation studios, and executives from Netflix, BFI, Aardman, and Curzon.
READ MORE
Caledonia Gladiators launches most exclusive seat in Scottish sport in aid of GCH Charity
Scotland's basketball franchise Caledonia Gladiators has launched a unique new VIP experience – thought to be the most exclusive sporting seat in the country – in aid of charity.
READ MORESponsored Links
Sponsored Links