Beyond Van Gogh enjoys stellar Glasgow opening weekend

Scottish premiere of the immersive art attraction welcomes more than 5,000 visitors over first weekend!

Article Source: Beyond Van Gogh
Last Updated: 16 July 2024 11:11

Image Credit: Robert Perry

More than 5,000 visitors flocked to the opening weekend of a sensory spectacular which brings the world of Vincent Van Gogh thrillingly to life.

Beyond Van Gogh: The Immersive Experience has been described as ‘breathtaking’, ‘profound’ and ‘moving’ by art lovers who have already visited the new attraction at Glasgow’s Scottish Event Campus (SEC).

The atmospheric multimedia experience runs until Monday, 26 August and is the perfect summer holiday activity for families.

Beyond Van Gogh: The Immersive Experience was officially opened on Wednesday night during a special VIP launch event at the waterfront venue.

Produced by Annerin Productions and Paquin Entertainment Group, the experience covers an epic 40,000sq ft and is packed with colour and detail to excite visitors of all ages.

It blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

Visitors are invited to wander through iconic works as they come alive around you, including The Starry Night, Sunflowers and Terrace of a Café at Night, and be enveloped by a selection of his revealing self-portraits which might just blink back at you.

They are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Along with timed entry tickets, visitors also have a chance to take part in special Saturday morning yoga sessions inside the exhibition on 20 and 27 July and 3, 10, 17 and 24 August.

Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

And a full range of immersive experience merchandise is available in the Beyond Van Gogh: The Immersive Experience store on site.

Book tickets for Beyond Van Gogh today >>

The Glasgow dates are part of a strictly limited run of shows in the UK for the immersive experience which has already been seen by more than five million people across the United States, Canada and South America.

It is also currently enchanting crowds in Liverpool and arrives at Birmingham’s NEC on 1 August.

Anna Parry, UK Business Development at Annerin Productions, said today: “I’m absolutely delighted by the response we’ve had here in Glasgow since Beyond Van Gogh opened a few days ago – many of our visitors have been visibly moved by the experience of being immersed in Vincent’s visionary world.

“Thousands of art lovers have already paid a visit, with more than 5,000 over the weekend alone, and with the immersive experience running daily until 26 August there are plenty of opportunities to see it for yourself. And of course, to return and take it all in a second time too!

“The way in which Beyond Van Gogh has been designed makes it accessible to everyone, whatever their age, so it’s a fantastic activity for families who want to make some special memories over the summer holidays.”

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