Silverburn announces record breaking footfall in 2024 with new retail and leisure additions to boost 2025 growth
Silverburn, Glasgow's leading retail and leisure destination, has announced a record-breaking year, surpassing its previous record year in 2023 by 42,000 visitors.
Article Source: Silverburn
Last Updated: 9 January 2025 10:47
In total, the centre welcomed 15.2 million visitors in 2024, marking a 2.4% increase in foot traffic in December alone.
This growth comes as Silverburn confirms the signing of several new retail and leisure brands, set to occupy over 100,000 sq. ft. of space in 2025 – for context the average UK football pitch is around 77,000 sq. ft. These additions are expected to further bolster the centre's appeal and attract even more guests over the coming year.
Sales at Silverburn have seen a significant increase compared to last year, with top-performing categories including health and beauty, sports fashion, as well as restaurants and travel. Popular brands over the Christmas period included Zara, JD Sports, The White Company, and Rituals while Wagamama and Nando's also proved especially attractive to guests.
Christmas spending was well-distributed over November and December and gift card sales grew by nine per cent year-on-year. Silverburn recorded its second busiest day ever on December 23rd, welcoming over 89,000 guests on that day alone.
Looking ahead to 2025, Silverburn is primed for further growth and success. Brands such as H Beauty, King Pins, Black Sheep, Jack & Jones and Hotel Chocolat are all due to open new spaces, with existing store Zara taking a much larger unit to meet shopper demand.
These new additions are part of Silverburn’s ongoing strategy to diversify its offering, meet customer demand and cement its position as a top UK destination for both shopping and leisure.
David Pierotti, General Manager for Silverburn, said: “Our remarkable footfall and sales’ numbers are testament to the attractiveness of Silverburn and its ability to evolve with our guests' changing needs. Our performance reflects not only our dedication to offering a premium shopping and leisure experience but also the ongoing loyalty of our customers.
“2025 promises to be another exciting year as we continue to innovate and deliver a best-in-class experience. Silverburn is more relevant than ever to a diverse customer base, and we are confident that our continued focus on creating a top-tier retail environment will ensure our long-term success.”
Sponsored Links
Latest Glasgow News
The festive knockout you can not miss at Oran Mor!
This December, Glasgow's Oran Mor premieres Morag Fullarton's new theatre production, 'It's a Wonderful Life... Mostly'.
READ MORE
10p pizzas from Civerinos as Deliveroo marks 10th Scottish anniversary
Raise a dram to a decade of Deliveroo: Civerinos and Deliveroo launch 10p pizzas to celebrate 10 years of feeding the people of Scotland.
READ MORE
Glasgow Fort serves up a slice of Home Alone magic with year long cheese pizza competition
Glasgow Fort has teamed up with Leopardo Pizza to launch a Home Alone-inspired competition, giving shoppers the chance to win a year's supply of Kevin McCallister’s favourite cheese pizza.
READ MORE
Lidl launching free gift wrapping stations across the UK
Lidl has unveiled its first-ever ‘Lidl Wrapped’ - a celebration of some of the nation's favourite buys, brought to life as limited-edition Christmas wrapping paper
READ MORE
Glasgow Fort joins forces with local charities to support people who feel lonely at Christmas
Glasgow Fort has teamed up with local charities to help raise awareness of the support they can provide to people of all ages experiencing feelings of loneliness and isolation at Christmas.
READ MORE
The Tron Theatre announced new season for 2026
Tron Theatre is delighted to announce its brand-new season of work for Spring/Summer 2026.
READ MORE
This weekend Glasgow shoppers can win the ultimate Glasgow Christmas gift
This Sunday visitors to VEGA's Christmas Market have the chance to “unwrap the city” and win the ultimate Glasgow Christmas gift worth over £1,000!
READ MORE
Buchanan Galleries welcomes two new stores for the festive season
City centre shopping destination Buchanan Galleries has expanded its retail line-up this December with the arrival of two new stores, offering visitors even more choice in the run-up to Christmas.
READ MORE
Glasgow Film Festival supports 50 next generation filmmakers across three star studded talent labs
Lab mentors and partners include Oscar-winning and nominated directors, leading animation studios, and executives from Netflix, BFI, Aardman, and Curzon.
READ MORE
Caledonia Gladiators launches most exclusive seat in Scottish sport in aid of GCH Charity
Scotland's basketball franchise Caledonia Gladiators has launched a unique new VIP experience – thought to be the most exclusive sporting seat in the country – in aid of charity.
READ MORE
Shipbuilding heritage, tall tales & Scottish cuisine make a tasty tune
Since launching in 2019, the Shipyard Bards, Tall Tales and Dinner events held at Glasgow's Mharsanta restaurant have repeatedly sold out.
READ MORE
Dr. Gillian Shirreffs Book Signing for Elephant at Waterstones Byres Road
Gillian Shirreffs has raised over £30,000 for charity through her writing, and she'll be signing copies of Elephant on Saturday 13th December at Waterstones Byres Road.
READ MORE
Silverburn unwraps a festive December of entertainment
Silverburn, Glasgow's leading retail and leisure destination, has unveiled a packed diary full of events this December, as guests get ready for Christmas.
READ MORE
Celtic Connections brought surprise morning gigs to coffee shops across Glasgow at the weekend
Celtic Connections surprised Saturday morning coffee goers with live pop-up gigs across Glasgow, bringing emerging artists into unexpected spaces.
READ MORE
Panto Pays: festive theatre season delivers economic boost
As part of Glasgow 850's Get You In Panto Town celebration, new figures reveal the significant economic contribution of Glasgow's beloved pantomime season to the city's economy.
READ MORE
Ring in Hogmanay with darts, dancing, and bottomless pizza
If your New Year's resolution is to have more fun, start early at Flight Club!
READ MORE
The oldest bar and restaurant in Glasgow unveils spectacular makeover
Sloans, has unveiled a spectacular festive transformation following a £300,000 investment that has reinvented the 228-year-old venue inside and out.
READ MORE
Celebrate South Asian cinema this December with a selection of releases at Vue
There’s plenty for fans of South Asian cinema to enjoy at Vue this December, with a number of titles heading to the big screen.
READ MORE
Is Glasgow Green Santa the coolest in the UK
Some visitors reckon that Santa's cousin who is currently in residence at Winter Wonderland at Glasgow Green is the coolest of Santas.
READ MORE
Toys the season to be Jolly! Kids in Glasgow can win the entire DreamToys list this Christmas
Children in Glasgow are in for a festive treat this year, as a number of local retailers have announced they will be giving away all 15 toys featured on this year's coveted DreamToys list.
READ MORE
Trust calls for the home of Scottish football to be saved from an own goal
National Trust for Scotland has added its voice to those seeking assurances about the preservation of the first ever Hampden Park in Glasgow.
READ MORE
Cocktails and Champagne at new Luss Distillery
The newly opened Luss Distillery has announced its first events ahead of the festive season.
READ MORE
Glasgow shoppers slow down for a calmer Black Friday at The Social Hub
Glasgow shoppers embraced “slow shopping” as The Social Hub hosted its Rethink Black Friday market, offering a calm alternative that spotlighted local makers.
READ MORE
Tis the season: Meet Home Alone inspired characters at Glasgow Fort
Christmas is in full swing at Glasgow Fort, with festive character visits, the Christmas market and family activities now underway to help get shoppers of all ages into the festive spirit.
READ MORE
Family run Jackton Distillery unveils bumper festive programme for 2025
Jackton Distillery, the family run Lowland distillery behind the RAER whisky, spirits and wine portfolio, has announced a packed Christmas calendar for December 2025.
READ MORE
First Scottish KENJI store now open at Silverburn
East Asian-inspired lifestyle brand KENJI has opened the doors to its first Scottish store as it joins the impressive brand lineup at Silverburn.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
Festive fun on the farm at the National Museum of Rural Life
Celebrate the season with festive fun for the whole family at the National Museum of Rural Life.
READ MORE
Braehead celebrates bright young business stars this Christmas
Scotland's premier retail destination, Braehead Shopping Centre, today announce that this Christmas they will again welcome the Young Enterprise Christmas Trade Fayre.
READ MORE
Breakout Scots star urges young people to discover new artists IRL at Celtic Connections coffee pop ups
Katie Gregson-MacLeod is urging young Glaswegians to discover new music IRL as Celtic Connections brings free pop-up gigs to Patricia's x SLB, Through The House and Black Pine this Saturday.
READ MORESponsored Links
Sponsored Links