Scottish entrepreneurs launch groundbreaking whisky brand focused on accessibility, community, and innovation
Scottish-based spirits company Necropolis Spirits has unveiled its latest product, The Merchants' Select whisky, marking a bold new chapter in the whisky industry.
Article Source: Necropolis Spirits
Last Updated: 24 March 2025 13:25
Image Credit: Martin Shields
With a commitment to inclusivity, education, and cutting-edge technology, Necropolis Spirits aims to make whisky more approachable for everyone, regardless of experience or background.
Launched in 2020, Necropolis Spirits was born from the shared vision of Jason and Anton, who found inspiration during a rum-fueled brainstorming session. Jason, who had been commuting between Glasgow and London, and Anton, who worked in the mobile phone industry, decided to pursue their entrepreneurial dreams and create a drinks brand that would resonate with modern consumers.
The name Necropolis Spirits is a tribute to Glasgow’s historic Necropolis, a cemetery overlooking the city where wealthy merchants from the past are buried. Their first product, Deid Merchant Spiced Rum, honoured the city’s rich mercantile heritage, and this connection to Glasgow remains central to the brand’s identity.
In 2023, Jason discovered a passion for whisky, leading to months of experimentation and discovery. Drawing inspiration from Speyside and Highland whiskies, known for their smooth, approachable character, the duo quickly identified a gap in the market: whisky was often perceived as an exclusive drink for “snobs” or “posh old folk.” Determined to break down these barriers, Necropolis Spirits set out to demystify whisky and create a product that anyone could enjoy.
With The Merchants’ Select, Necropolis Spirits is introducing an innovative approach to whisky, blending tradition with modern technology. Through the use of Near Field Communication (NFC) chips embedded in the bottle labels, customers will have access to exclusive content such as behind-the-scenes videos, educational resources, community events, and tasting sessions. This technology allows whisky enthusiasts to learn more about the distilling process, cask selection, and the craftsmanship behind each bottle, while also providing opportunities to connect with others through a community chatroom.
“We believe whisky should be inclusive,” said Jason. “Our mission with The Merchants’ Select is to show that whisky is for everyone—not just the connoisseurs or the export market. We want to make whisky more accessible, educational, and fun for a new generation of drinkers.”
To create The Merchants’ Select, Anton and Jason sourced three distinctive casks that reflect their evolving palate for whisky. By focusing on approachable flavors, they hope to attract whisky novices and offer a fresh perspective on the spirit. With fewer than 1,000 bottles available, each bottle is a limited-edition release, complete with a carefully crafted label that reflects both exclusivity and the modern appeal of whisky.
In addition to the innovative product, Necropolis Spirits is deeply committed to its local community. The founders plan to host a series of events throughout Glasgow that bring whisky enthusiasts together, including tastings, masterclasses, and whisky appreciation nights. These events will foster meaningful conversations, build relationships, and create an inclusive atmosphere where everyone can feel welcome.
“Glasgow is at the heart of everything we do,” said Anton. “We want to create a community around great whisky and bring people together to share their passion and experiences.”
The Merchants’ Select whisky is available for purchase via Necropolis Spirits' website at www.necropolisspirits.com, with a recommended retail price (RRP) ranging from £70 to £100 for the three available variants. For those who prefer to sample before committing, the whisky is also available by the dram at select bars listed on the website’s “Stocked In” page.
As Necropolis Spirits continues to push the boundaries of innovation and community engagement, the founders invite whisky lovers to follow their journey on social media @necropolisspirits for updates on upcoming events and product releases.
Sponsored Links
Latest Glasgow News
Calling all runners... grab a FREE post race drink from Flight Club Glasgow
Flight Club is inviting Glasgow AJ Bell Great Scottish Run participants to celebrate their incredible effort with a complimentary drink on Sunday 5th October!
READ MORE
Flight Club is giving out hundreds of prizes on the streets of Glasgow in October
The team behind the home of Social Darts is embarking on a nationwide charity tour in celebration of its 10th birthday and dishing out treats to its fans along the way!
READ MORE
GlasGLOW adds extra week after 35,000 tickets snapped up in days
City's biggest Halloween show extended as nostalgia-fuelled 'Miles Better' theme takes Glasgow by storm, with new dates on sale on Wednesday 17th September at 7.30am!
READ MORE
Wedding venue Crossbasket Castle unveils exquisite new menu curated by Michelin starred chef Michel Roux
Scotland's premier five-star luxury wedding destination, Crossbasket Castle, has unveiled a new decadent wedding menu crafted exclusively by world-renowned Michelin-starred chef Michel Roux.
READ MORE
Royal Conservatoire of Scotland graduate joins full cast of Death on the Nile at the Theatre Royal
The full cast has been announced for Agatha Christie's Death on the Nile which comes to the Theatre Royal Glasgow in February.
READ MORE
Spooky season returns to town with the announcement of Paisley Halloween Festival 2025
Paisley Halloween Festival will return to town next month to celebrate the spooky season with a packed programme of frightful fun for all the family!
READ MORE
Edinburgh Spanish Film Festival returns for its 12th edition
Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MORE
Matilda the Musical comes to Glasgow for the first time
The Royal Shakespeare Company's smash hit production of Matilda The Musical, based on Roald Dahl's beloved book, will come to Glasgow for the very first time in 2026!
READ MORE
Cineworld 4DX Rewind returns for 2025
Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORE
A jewellery store in Glasgow Fort is doubling in size following investment
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, is doubling the size of its Glasgow Fort store with a £1.3m investment.
READ MORE
Forget a boring beige Christmas in Glasgow...
This festive season at SWG3, Bongo's Bingo is transporting everyone back to the time where coloured tree lights and flammable tinsel ruled supreme!
READ MORE
Final countdown to the AJ Bell Great Scottish Run 2025 is on
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MORE
Popular Sunday BBQ returns to Glasgow favourite Sebbs
One of Glasgow's favourites is flipping the idea of a traditional roast on its head with the return of its Sunday BBQ later this month.
READ MORE
Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie
Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MORE
Edinburgh Fringe smash hit Oran embarks on first UK tour
Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MORE
SOAPYFEST raises thousands for Beatson Cancer Charity and Marie Curie
The Barrowland Ballroom was filled with love, laughter, and music as friends, family and supporters came together for SOAPYFEST, raising over £18K in support of Beatson Cancer Charity and Marie Curie
READ MORE
M&Ds teams up with Zombie Infection for a heart pounding, live action horror attraction
M&D's is set to transform into Scotland's Scream Park with the launch of Zombie Checkpoint, a live action immersive horror experience creating a heart racing adventure not for the faint hearted.
READ MORE
Topgolf Glasgow launches new field goal challenge game this autumn
Topgolf Glasgow is bringing a taste of the gridiron to Scotland this autumn with the launch of its brand-new Field Goal Challenge game.
READ MORE
GlasGLOW sells over 20,000 tickets in first hour as fans rush to relive 80s magic
GlasGLOW fever has gripped Glasgow once again, with more than 20,000 tickets for this year's GlasGLOW's Miles Better show snapped up within just 60 minutes of being released.
READ MORE
Iconic films to take centre stage at Vue venues in Scotland
Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MORE
20 expert sessions at The Scottish Homebuilding & Renovating Show
The Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORE
A Taste of Loch Lomond Book launches with live cooking demo at the Loch Lomond Food & Drink Festival
Love Loch Lomond will officially launch its new publication, A Taste of Loch Lomond – Stories and Flavours from the Bonnie Banks, at the Loch Lomond Food & Drink Festival on Sunday 7th September.
READ MORE
Even more acts added to Tenement Trail 2025, set to take over the East End on Saturday 11th October
Multi-venue music festival taking over Glasgow's East End this October confirms Dead Pony and 14 new acts!
READ MORE
2025 Aye Write programme announced as tickets go on sale for annual book festival
Tickets will go on sale for Aye Write, Glasgow's long-established and much-loved book festival, at 11am today.
READ MORE
Seriously fun ideas for your work Christmas Party
It might only be September, but the C-word is not too far away, so it's time to start thinking about planning the annual office Christmas shindig before everything gets booked up!
READ MORE
Birds Fried Chicken launches collaboration series with Corner Shop
Birds Fried Chicken is taking its signature Southern-style fried chicken out of its natural Shawlands habitat and into new, unexpected settings with the launch of Rare Birds!
READ MORE
Buchanan Galleries champions Zero Waste Week with retailer initiatives for conscious consumers
Buchanan Galleries is marking Zero Waste Week (1 – 5 September 2025) by showcasing the centre's wide range of sustainable retail initiatives!
READ MORE
Business Gateway launches its first ever Scottish Start Up Month
Business Gateway, Scotland's national business support service, has launched Scottish Start-Up Month, a nationwide campaign to celebrate Scotland's entrepreneurial spirit.
READ MORE
Pop up play town brings big imaginations to little ones
A new role-play experience is popping up in community venues across Greater Glasgow this month bringing pint-sized professions and plenty of pretend fun to preschoolers and their families.
READ MORE
Local musicians to perform at outdoor charity concert at Nostrana restaurant
Summer may be over, but music festival season is still here, with an exciting outdoor concert in aid of Mary's Meals taking place in Glasgow's West End on Sunday 7th September.
READ MORESponsored Links
Sponsored Links