Article Source: Innis & Gunn
Last Updated: 15 October 2020 16:41
‘The Recommendation Game’ has been organised to round off the brand’s two month ‘Recommending the Recommenders’ campaign which will draw to a close this weekend.
Beer lovers are being urged to take part on Friday, October 16. The giveaway comes as tighter restrictions come into force across the country, with Innis & Gunn keen to demonstrate the power of recommendation and play its part in providing the nation with some much-needed cheer.
How to play The Recommendation Game:
• Tune in to Innis & Gunn’s Instagram or Facebook pages at 5.30pm on Friday, 16 October, to watch the game live
• When the time is right, you’ll be asked to tag a friend in the comments for a chance to play
• Players will be selected at random and will be able to take part live whilst watching the game unfold
• Host Craig Telfer will be on hand to keep players right whilst operating the spinning wheel and other mechanics to win some beer
• Lucky participants might even land on a challenge for some extra prizes!
Innis & Gunn was named ‘The UK’s most recommended beer brand’ this year in a YouGov poll of drinkers and has been collecting nominations from beer fans in a bid to return the favour. Now the Scottish brewer is closing the campaign by giving away mass quantities of its much-loved Lager Beer and The Original. The game, which will kick off at 5.30 pm, will showcase familiar elements from classic gameshows including a graphic set, a golden telephone and the notorious spinning wheel. Craig Telfer is set to host The Recommendation Game with teams consisting of two players – you and your tagged mate.
Aly Bayne, Head of Brand Marketing at Innis & Gunn, said: “Being named as the UK’s most recommended beer brand this year has been a great achievement and we wanted to give back to our drinkers in a meaningful way. The past couple of months have presented some fantastic opportunities to really show our fans how much we appreciate the accolade, and we’ve been able to reward some truly deserving people across the country.
“To finish with a bang, and since everyone could probably do with a couple of beers right now, we’ve created The Recommendation Game. We wanted to play our part and raise a few smiles in amongst these tough and uncertain times, so we’re urging everyone to get involved on Friday night. We’ve got over 5,000 beers to giveaway so get on either our Instagram or Facebook page, recommend a friend and let’s see how quickly they go.”
Over 1,200 people nominated themselves or a friend / loved one to be rewarded as part of the campaign. Simon Waind, from Salford, was handed £15k worth of support as he prepares to open his new bottle shop next month. The brewer also bagged Glasgow singer songwriter Mark McDonald the gig of his life by live streaming his show from the iconic Barrowland Ballroom stage while Scottish fashion designer Gillian MacDonald was given a full marketing campaign with hopes of landing her a job. Innis & Gunn also partnered with Manchester’s legendary Piccadilly Records to give music lovers some beer and branded goodie bags with any records sold.
To be in with a chance of playing The Recommenders Game, tune in to Innis & Gunn’s Instagram or Facebook page on Friday October 16 at 5.30 pm where you can recommend a friend to play in the comments.
Opened in Spring 2023, the Glasgow city centre venue has become a hub for creative organisations, engagement work, and life-changing education initiatives in the city.
READ MORENational Theatre of Scotland launches a new interactive map for Scotland to demonstrate its love for the Big Yin, inviting people to share their own Billy Connolly memories.
READ MORETouring Scotland from June, the cast is announced for Hen Night Horror, an original musical comedy that promises to put the willies right up ye!
READ MOREAldi Scotland's popular 'Best Home Bar' competition has returned for another year, with a year's supply of beer up for grabs!
READ MORECharity Super.Mkt, the 'department store for second-hand style' launched a year ago by Maria Chenoweth and Wayne Hemingway, will open its 17th location with a prime spot inside Buchanan Galleries!
READ MOREThe first opening road bridge across the River Clyde is a step closer to completion as the first section of the Renfrew Bridge has arrived in Renfrewshire.
READ MOREEllie Leach, reigning champion of Strictly Come Dancing, will make her stage acting debut as Miss Scarlett in the world premiere UK tour of Cluedo 2!
READ MOREThe exclusive 4-year deal will see fan-favourites like Pravha, Madri Excepcional and more on tap at Scotland's home of live entertainment.
READ MOREPaisley Food and Drink Festival returns to the town this weekend for a two-day feastival with plenty for everyone to sample and enjoy.
READ MOREWith a staggering 14 million adults in the UK unable to swim, the team behind The Learn to Swim National Framework has launched a new campaign to encourage adults in Scotland to learn the life skill.
READ MOREGlasgow Cocktail Week has officially kicked off with a first look at the event's new boujee bar Courtyard Bar and event space in the stunning surroundings of Princes Square.
READ MORE34.2 million Brits admit to ditching work and responsibilities for sporting events.
READ MOREBritish fashion label AllSaints has joined the line-up at leading retail and leisure destination Silverburn, representing a fashion coup for the centre.
READ MOREGlasgow's most popular brunch series, VEGA's Brunch Project, will bring all of the 90s nostalgia and Ibiza island vibes to the city centre this spring for sky-high boujee brunches like no other.
READ MOREVisitors are invited to celebrate National Tea Day with a complimentary gift of tea and biscuits from the popular tea store, Whittard of Chelsea at Buchanan Galleries.
READ MORENow in its 30th year, the show is the go-to exhibition for any self-builders or renovators looking for practical tips, expert advice, or the chance to view 1000s of products.
READ MOREButeFest, the much-loved family-friendly music festival on the Isle of Bute, has confirmed the lineup for this year's edition, set to take place between Friday 26th - Sunday 28th July.
READ MOREAye Write has confirmed stand-alone events and a smaller-scale version of Wee Write in 2024, instead of the full festival going ahead.
READ MOREGlasgow Cocktail Week has unveiled a series of cocktail trails mapping out the very best discounted drinks across the city including its first ever 'No and Low' trail.
READ MOREScotland's home of country, Maggie's Rock 'n' Rodeo, is inviting folk to grab the mic at its new Sunday afternoon event – The Hoedown Hoe-K-Oke, launching Sunday 5th May!
READ MORELatest investigations by National Trust for Scotland archaeologists at Culloden Battlefield have recovered a wide range of artefacts.
READ MOREBroadway and West End phenomenon Kinky Boots The Musical, is strutting back to Glasgow in a brand-new production starring Strictly's Johannes Radebe and rising star Dan Partridge!
READ MOREThe People's Palace, Glasgow will close its doors for the final time on Sunday 14th April, ahead of a major refurbishment.
READ MOREDon't miss out on the Baby & Toddler Show when it returns to Glasgow at the SEC, Glasgow on 19th - 21st April!
READ MOREThe Theatre Royal, Glasgow is one the latest venues set to see the National Theatre's global smash-hit production of War Horse visit as part of a major 18-month UK and Ireland tour.
READ MOREWith a new season brings new flavours and Glasgow Restaurant Week is set to shine a spotlight on the very best dishes and delights the city has to offer, when it kicks off tomorrow!
READ MOREFollowing its purchase by M Core in February, Buchanan Street’s iconic Princes Square has announced a trio of new tenants who will be opening stores in the centre.
READ MORECalling all golfers! Topgolf Glasgow is hosting 'The Final Round – Live' on Sunday 14th April, it's an unmissable event to celebrate golf's most prestigious tournament!
READ MOREA project set up to ensure culture and heritage are at the heart of the regeneration of Glasgow's Sauchiehall Street has secured a significant grant to help achieve its vision.
READ MOREEnergy efficiency will take centre stage at this year’s Scottish Homebuilding & Renovating Show, sponsored by Fleming Homes, when it returns to the SEC, Glasgow on 11-12 May 2024.
READ MOREGo Radio | Number 1 for Glasgow & The West - Listen on DAB, Online or on your Smart Speaker, just say "Launch Go Radio"