Immersive Beyond Van Gogh Experience opens in Glasgow this week

A stunning sensory show which celebrates the life and work of Vincent Van Gogh receives its Scottish premiere when it opens its doors in Glasgow this week.

Article Source: Beyond Van Gogh
Last Updated: 9 July 2024 10:41

Image Credit: Andy Teebay

Beyond Van Gogh: The Immersive Experience will welcome art lovers to the city’s Scottish Event Campus (SEC) from Thursday, 11 July to Monday, 26 August.

And ahead of its opening to the public, a special VIP preview event will take place at the venue on Wednesday evening for invited guests including leading figures in the city.

The Glasgow dates are part of a strictly limited run of shows in the UK for the immersive experience which has already been seen by more than five million people across the United States, Canada and South America.

Beyond Van Gogh is currently amazing crowds in Liverpool, where it attracted 9,000 people over its opening weekend alone.

And thousands of tickets for its stay at the waterfront Scottish Event Campus have also been snapped up, with the attraction’s initial run extended by three weeks due to phenomenal demand.

It also goes to Birmingham’s NEC in August.

Beyond Van Gogh: The Immersive Experience is an unmissable celebration of the life and work of the post-Impressionist Dutch master, combining more than 300 of his paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists through an epic 40,000sq ft of exhibition space.

Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Along with timed entry tickets, visitors also have a chance to take part in special Saturday morning yoga sessions inside the exhibition on 13, 20 and 27 July and 3, 10, 17 and 24 August.

Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

Anna Parry, UK Business Development at Annerin Productions, said today: “It’s not long now until Beyond Van Gogh: The Immersive Experience opens here in Glasgow, and we’re currently putting the finishing touches to the experience before our first visitors arrive on Thursday.

“We’ve had a fantastic response from visitors in Liverpool so far, and I know art fans in Glasgow are going to love it just as much. It’s a very special experience, and many people have also told us they find it incredibly emotional.

“The ongoing support we’ve had from the team at the Scottish Event Campus has been amazing, and I’m excited now to see Beyond Van Gogh in the venue – it’s going to be spectacular.”

Angela Smith, Business Development Manager at Scottish Event Campus added: “Scotland is going to love Beyond Van Gogh! We’ve been working closely with Anna and her team on the exhibition install, and we were lucky enough to get a sneak peek of the Liverpool event – it’s quite simply mesmerising.

“This is another example of a fabulous exhibition which entertains and intrigues, and the SEC is the ideal host thanks to our excellent facilities and location. We’re looking forward to welcoming visitors from near and far to experience the joy of the event.”

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