New Scottish start up gets set to disrupt the market with new whiskey launch inspired by cult Glasgow novel
T Yildirim has officially launched a new Scottish blended whisky that he hopes will inspire a new generation of drinkers and will remove the stigma from those in the industry around blends.
Article Source: No Mean City
Last Updated: 12 November 2024 11:35
Image Credit: Martin Shields
T who has spent over 25 years working in the hospitality trade spotted a gap in the market for a blended whisky that can ‘hold its own as a dram’ but also that was versatile enough for inclusion in a cocktail.
Whisky is fast becoming a more popular spirit of choice, after decades of being regarded as purely a drink for ‘serious’ drinkers and a typically older predominantly male consumer. However as younger generations explore this complex spirit, and with the rise of celebrity drinkers and immersive curated experiences such as the Johnnie Walker Experience, it is clear there is an appetite and indeed a market for a cooler accessible whisky blend.
Yildirim has worked in collaboration with expert distillers Ian Macleod, who are renowned for their traditional and innovative approach and are the distillers behind Glengoyne, Tamdhu and Smokehead.
No Mean City Whisky is inspired by the cult-classic Scottish novel No Mean City, which captures Glasgow’s raw gritty 1920’s underbelly and the colourful characters that defined it.
No Mean City has already caught the imagination of an impressive array of Scottish bars and venues and will be stocked and retailed in over 20 bars and restaurants including Howlin Wolf, The Ben Nevis, Red Onion and Dockyard Social to name but a few.
Showcasing the brand’s intent to disrupt the blended cocktail market further, the Glasgow based start up have aligned with renowned mixologist Matt Lynn to create a series of limited edition cocktails, one of which puts a quintessentially Scottish spin on a classic Mojito, swapping the rum with No Mean City whisky and the soda for Irn Bru in this beloved class cocktail.
Commenting on the launch founder T Yildirim said: “The Glaswegian spirit is so gritty, bold and real, and it's captured perfectly in the book No Mean City. We don’t shy away from who we are, and neither does our whisky.
We are a blend, an extremely good one and I’m proud of what we have created. With No Mean City Whisky, we wanted to create something that appealed to a slightly younger crowd. The price point is accessible and the use of the blend within the cocktail means you get that lovely warming whisky essence, but its still very drinkable and enjoyable for those who are maybe exploring a little or who want to introduce their pallet to more complex whisky flavours.
One of the things I love about Glasgow and that is a very important strand for me in the development of No Mean City Whisky, is our flair and success within the arts and culture sector. We commissioned renowned Scottish artist Michael Corn to design the artwork for the whisky bottle and its a real showstopper on any bar shelf. It looks glorious and it tastes even better on its own or in a cocktail.
We really hope that we can capitalise and bolster a new generation of whisky drinkers, it’s our national drink and we want to evolve and tap into this dawn of whisky, where a blend is embraced for its versatility, to the bold to the brave, just like Glasgow’s spirit.”
For more info on No Mean City Whisky including their full cocktail lineup and online orders head to their website nomeancity.co.uk and stay up to date with all things social at @nomeancitywhisky.
Sponsored Links
Latest Glasgow News
Wedding venue Crossbasket Castle unveils exquisite new menu curated by Michelin starred chef Michel Roux
Scotland's premier five-star luxury wedding destination, Crossbasket Castle, has unveiled a new decadent wedding menu crafted exclusively by world-renowned Michelin-starred chef Michel Roux.
READ MORE
Royal Conservatoire of Scotland graduate joins full cast of Death on the Nile at the Theatre Royal
The full cast has been announced for Agatha Christie's Death on the Nile which comes to the Theatre Royal Glasgow in February.
READ MORE
Spooky season returns to town with the announcement of Paisley Halloween Festival 2025
Paisley Halloween Festival will return to town next month to celebrate the spooky season with a packed programme of frightful fun for all the family!
READ MORE
Edinburgh Spanish Film Festival returns for its 12th edition
Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MORE
Matilda the Musical comes to Glasgow for the first time
The Royal Shakespeare Company's smash hit production of Matilda The Musical, based on Roald Dahl's beloved book, will come to Glasgow for the very first time in 2026!
READ MORE
Cineworld 4DX Rewind returns for 2025
Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORE
A jewellery store in Glasgow Fort is doubling in size following investment
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, is doubling the size of its Glasgow Fort store with a £1.3m investment.
READ MORE
Forget a boring beige Christmas in Glasgow...
This festive season at SWG3, Bongo's Bingo is transporting everyone back to the time where coloured tree lights and flammable tinsel ruled supreme!
READ MORE
Final countdown to the AJ Bell Great Scottish Run 2025 is on
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MORE
Popular Sunday BBQ returns to Glasgow favourite Sebbs
One of Glasgow's favourites is flipping the idea of a traditional roast on its head with the return of its Sunday BBQ later this month.
READ MORE
Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie
Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MORE
Edinburgh Fringe smash hit Oran embarks on first UK tour
Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MORE
SOAPYFEST raises thousands for Beatson Cancer Charity and Marie Curie
The Barrowland Ballroom was filled with love, laughter, and music as friends, family and supporters came together for SOAPYFEST, raising over £18K in support of Beatson Cancer Charity and Marie Curie
READ MORE
M&Ds teams up with Zombie Infection for a heart pounding, live action horror attraction
M&D's is set to transform into Scotland's Scream Park with the launch of Zombie Checkpoint, a live action immersive horror experience creating a heart racing adventure not for the faint hearted.
READ MORE
Topgolf Glasgow launches new field goal challenge game this autumn
Topgolf Glasgow is bringing a taste of the gridiron to Scotland this autumn with the launch of its brand-new Field Goal Challenge game.
READ MORE
GlasGLOW sells over 20,000 tickets in first hour as fans rush to relive 80s magic
GlasGLOW fever has gripped Glasgow once again, with more than 20,000 tickets for this year's GlasGLOW's Miles Better show snapped up within just 60 minutes of being released.
READ MORE
Iconic films to take centre stage at Vue venues in Scotland
Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MORE
20 expert sessions at The Scottish Homebuilding & Renovating Show
The Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORE
A Taste of Loch Lomond Book launches with live cooking demo at the Loch Lomond Food & Drink Festival
Love Loch Lomond will officially launch its new publication, A Taste of Loch Lomond – Stories and Flavours from the Bonnie Banks, at the Loch Lomond Food & Drink Festival on Sunday 7th September.
READ MORE
Even more acts added to Tenement Trail 2025, set to take over the East End on Saturday 11th October
Multi-venue music festival taking over Glasgow's East End this October confirms Dead Pony and 14 new acts!
READ MORE
2025 Aye Write programme announced as tickets go on sale for annual book festival
Tickets will go on sale for Aye Write, Glasgow's long-established and much-loved book festival, at 11am today.
READ MORE
Seriously fun ideas for your work Christmas Party
It might only be September, but the C-word is not too far away, so it's time to start thinking about planning the annual office Christmas shindig before everything gets booked up!
READ MORE
Birds Fried Chicken launches collaboration series with Corner Shop
Birds Fried Chicken is taking its signature Southern-style fried chicken out of its natural Shawlands habitat and into new, unexpected settings with the launch of Rare Birds!
READ MORE
Buchanan Galleries champions Zero Waste Week with retailer initiatives for conscious consumers
Buchanan Galleries is marking Zero Waste Week (1 – 5 September 2025) by showcasing the centre's wide range of sustainable retail initiatives!
READ MORE
Business Gateway launches its first ever Scottish Start Up Month
Business Gateway, Scotland's national business support service, has launched Scottish Start-Up Month, a nationwide campaign to celebrate Scotland's entrepreneurial spirit.
READ MORE
Pop up play town brings big imaginations to little ones
A new role-play experience is popping up in community venues across Greater Glasgow this month bringing pint-sized professions and plenty of pretend fun to preschoolers and their families.
READ MORE
Local musicians to perform at outdoor charity concert at Nostrana restaurant
Summer may be over, but music festival season is still here, with an exciting outdoor concert in aid of Mary's Meals taking place in Glasgow's West End on Sunday 7th September.
READ MORE
Double the thrills this Halloween at Glasgow Science Centre
Glasgow Science Centre is inviting budding detectives down to the Clyde-side this October to help them solve the murder of the millennia – with a science twist.
READ MORE
Fresh new line up for one of the biggest FREE food and drink festivals in Scotland
Vikings, a pie eating competition, new celebrated chef and dog & duck shows set to bring new energy to Loch Lomond Food and Drink Festival this September.
READ MORE
From pouring pints to the red carpet: The Scottish Bar and Pub Awards 2025 crowns its hospitality stars!
The winners of the 2025 Scottish Bar & Pub Awards were unveiled on the 26th of August at a glittering, Oscars-themed ceremony held at the Doubletree by Hilton, Glasgow.
READ MORESponsored Links
Sponsored Links