IRN BRU challenges Scots to find giant Snowmen hidden across nation
IRN-BRU is challenging eagle-eyed Scots to spot the star of the brand's famous festive advert, launching a nationwide Snowman hunt to snatch a can from his frozen hands!
Article Source: https://www.agbarr.co.uk
Last Updated: 30 November 2022 16:01
In the iconic festive ad - voted the nation’s most memorable – BRU’s Snowman ruins Christmas for a little lad by stealing his coveted can.
And now, the mischievous character is back to pilfer our cans as he returns to TV screens. To mark the advert’s annual premier (December 1), he’s been hidden in different cities across the country, with Scots challenged to nick the IRN-BRU can back off him using a series of cryptic clues.
Those who find him before anyone else, and peel off his special IRN-BRU can and swap it for a flight on the famous seaplane which the boy uses to hunt down the snowy BRU thief.
Tucked away in 30 iconic locations - from Glasgow to Inverness and everywhere in between - the unmistakable 6ft festive silhouette is appearing on popular landmarks and buildings over the course of 10 days.
To support the nationwide search, IRN-BRU Snowman sightings will be revealed on the brand’s social channels, while some of Scotland’s funniest and most followed social media stars - like Paul Dock and Calum Bowie - will also share cryptic clues across their Instagram and TikTok feeds.
Adrian Troy, Marketing Director at AG Barr said: “In Scotland, the return of IRN-BRU’s Snowman to our screens means the festive period has truly begun. But, as a big fan of the ginger nectar, this also means that he’s coming for our BRU.
“Alongside the ad going live, we wanted to bring IRN-BRU’s Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit. Keep your eyes peeled at the start of December and snatch a can from his snowy hands for the chance to go on a trip in the incredible seaplane.”
For more information follow @IRNBRU on Facebook, Twitter, Instagram and @IRNBRUOfficial TikTok.
The Snowman Hunt runs from Friday 2nd December to Sunday 11th December.
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