Fat Hippo fans prepare for the ultimate CheezHIT
Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.
Article Source: Fat Hippo
Last Updated: 30 April 2025 10:49
Between 6th - 31st May, burger lovers can head down to ANY Fat Hippo restaurant to experience the NEW ‘Cheez-It® Cheez-Hit Burger’.
The ‘Cheez-It® Cheez-Hit Burger’ is the perfect combo of spicy chilli and tangy sour cream, and Cheez-It® Snap’d, the snack baked with 100% real cheese, providing that distinctive cheesy crunch with each succulent bite.
The burger was crafted by deconstructing and reconstructing favourite Fat Hippo flavours, drawing inspiration from the hit US snack Cheez-It® and its Cheese, Sour Cream & Onion variety - fitting perfectly within Fat Hippo’s best-selling beef burger category.
The ‘Cheez-It Cheez-Hit Burger’ starts with a juicy, premium double beef patty, grilled to perfection. It’s then topped with a generous portion of chilli cheese sauce, infusing every bite with a satisfying kick.
A dollop of cool sour cream and chive adds a refreshing contrast, while a touch of mustard brings a subtle tang that ties it all together. Finally, Cheez-It® are added to the burger, delivering that unmistakable cheesy crunch.
Since launching in the UK in August last year, Cheez-It® has taken UK cheese lovers by storm. Cheez-It® Snap’d are available in three flavours (Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion) and are baked (not fried) with 100% real cheese, offering the nation’s biggest fans of the yellow stuff an unforgettable cheesy and satisfying crunch.
Rui Frias, Senior Marketing Manager, Cheez-It ®, said: “We know the UK are cheese OBSESSED. So, this is a brie-lliant way to feed that obsession - with a succulent, masterfully created Fat Hippo ‘Cheez-It® Cheez-Hit Burger’. We know our fans won’t be able to resist a bite! We are delighted to be partnering with Fat Hippo to make sure our fans can get a taste for Cheez-It® in new and exciting ways.”
Nick Fountain, Head of Marketing, Fat Hippo, said: “Imagine the perfect harmony of spicy chilli, American cheese, tangy sour cream and chive, succulent beef, a zesty hint of mustard AND the irresistible cheesy crunch of Cheez-It®. Each component shines on its own, but when combined, they create an unforgettable taste experience. Our burger lab has masterfully blended these bold flavours, using the iconic Cheez-It® as the foundation for a burger unlike any other. We wanted to create a burger that celebrates bold, complementary flavours while staying true to the spirit of innovation, and what better way to do this than with Cheez-It®.”
The ‘Cheez-It® Cheez-Hit Burger’ will be available from 6th to 31st May, exclusively at all Fat Hippo locations for dine in, as well as Click+Collect and on all delivery platforms.
Sponsored Links
Latest Glasgow News
Matthew Algie and Tinderbox launch limited edition menu in support of Beatson Cancer Charity
Tinderbox and Glasgow roaster Matthew Algie have teamed up with Beatson Cancer Charity for the second year running – and this time, the menu’s three times bigger.
READ MORE
Dinosaur Day at Dobbies
Children attending Dobbies Little Seedlings Club will get the chance to travel back hundreds of millions of years to learn about prehistoric plants and talk about their favourite dinosaurs!
READ MORE
Elements announces the return of its signature 444 lunch and cocktail experience to celebrate its first birthday
Elements, the celebrated fine-dining restaurant in Bearsden, has announced the highly anticipated return of its signature 4/4/4 cocktail lunch offer, now featuring a brand-new selection of cocktails.
READ MORE
Gavin and Stacey star Mathew Horne joins the cast of The Battle at the Theatre Royal Glasgow
Horne will play the music industry executive who kicked off the race to No 1. between the two bands.
READ MORE
Summer long celebration of the 90s and britpop launched
PubLife, a UK-wide summer celebration of the '90s will take place in over 500 pubs, including 7 in Scotland.
READ MORE
Family days out just got better with free entry for kids at Scone Palace
This summer, as school holidays get underway, families are invited to enjoy a day out at Scone Palace with their Kids Go Free promotion.
READ MORE
Scone Palace International Horse Trials
The inaugural Scone Palace International Horse Trials will take place from 21st–24th August 2025 in the stunning grounds of Scone Palace and Perth Racecourse.
READ MORE
King Pins opens its doors in Glasgow
The state-of-the-art bowling and activity venue brings ten-pin & duck pin bowling, tech darts, ice-free curling, arcades and more to Glasgow's Silverburn!
READ MORE
Countdown begins: The AJ Bell Great Scottish Run returns to Glasgow in October
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow on Sunday 5th October and they want everyone to 'Be Your Greatest'.
READ MORE
Glasgow retailer House Party relaunches with pop up at Pride Hub
Beloved Glasgow indie House Party is back with a new model and a Pride pop-up at The Social Hub from 14–20 July!
READ MORE
Citizens Theatre announces first productions for 2026
With doors set to reopen this August, the Citizens Theatre has announced its programme from January - June 2026 as part of its reopening year of productions.
READ MORE
BTS fans take the spotlight in latest K Pop documentary heading to Vue
BTS Army: Forever We Are Young, a brand-new documentary celebrating the fans that helped catapult 21st century pop icons BTS into global stardom comes to Vue.
READ MORE
Plenty of summer family fun at Vue venues across Scotland
Family favourites and animated adventures are heading to the big screen this summer holiday at Vue venues across Scotland.
READ MORE
CUPP launches brand new Boba Cafe Kiosk at Silverburn
CUPP, the cult-favourite boba tea brand known for its viral drinks and dedicated following, is opening an all-new Boba Café Kiosk in Silverburn.
READ MORE
Tenement Trail Festival Artist Announcement
Scotland’s multi-venue festival for music discovery, is back for 2025 with a first wave of 30+ unmissable artists including Manchester’s Pale Waves.
READ MORE
Topgolf launches exclusive experience inspired by The Fantastic Four: First Steps
The limited-time experience is the first-of-its-kind at Topgolf Glasgow in collaboration with Marvel Studios!
READ MORE
SAY Award opens submissions for eligible albums
Scotland’s national music prize – the Scottish Album of the Year (SAY) Award – has opened submissions for 2025’s £20,000 prize.
READ MORE
Zander Murray to host Pride events in Glasgow
Scotland's first openly gay professional footballer is set to headline Pride events at The Social Hub Glasgow.
READ MORE
Glasgow Fort unveils 20th anniversary artwork created by local school pupils
Artwork to celebrate the centre's 20th anniversary was officially unveiled at Glasgow Fort last week.
READ MORE
Glaschu announces two further exclusive dinners with chef Brian Maule
Glaschu, one of Glasgow's most established fine dining restaurants, will join forces once again with acclaimed chef, Brian Maule for two nights in August.
READ MORE
Cineworld announces 1 pound Family Films all summer long
Cineworld has today announced £1 Family Films, running every week from July 25, so that families can be more childish together all summer long.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
The Big Sunday on Kelvin Way: A Brand New Street Festival for 2025
This Sunday sees the arrival of a brand-new community event for 2025: The Big Sunday on Kelvin Way!
READ MORE
Take Me Somewhere Festival unveils 3 powerful performances ahead of full festival announcement
Three powerful performances by internationally acclaimed artists Dan Daw, Cherish Menzo and collective MEXA are revealed, in anticipation of full festival announcement on Tuesday 29th July.
READ MORE
Free travel for Armed Forces Day
First Bus offers free travel to all current serving members, veterans and cadets for Armed Forces Day celebrations across its network.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Play more, spend less at Topgolf Glasgow this Summer
Topgolf Glasgow is dialling up the fun with a fresh range of value offers launching throughout the summer, helping players maximise their experience by giving them more for less!
READ MORE
11 year old Rachel Ronnie to take centre stage with the launch of a Busk Stop at Buchanan Galleries
Aspiring young buskers are invited to step into the spotlight and perform to hundreds of shoppers this summer in a safe and welcoming indoor space.
READ MORE
Cast announced for landmark Citizens Theatre homecoming production Small Acts of Love
The Citizens Theatre has revealed the full cast for Small Acts of Love, the first production to be performed on the theatre's home stage in more than seven years when it reopens later this year.
READ MORE
Sunday mornings just got a lot more interesting...
El Perro Negro is bringing back its cult-favourite Breakfast Club menu. And this time, it's popping up once a month at the award-winning Woodlands Road restaurant - starting 29th June!
READ MORESponsored Links
Sponsored Links