Drinkable billboard pops up in Glasgow

A 'drinkable' billboard has popped up in the centre of Glasgow to give people a chance to get their hands, and lips, on a can of PWR-BRU before it officially lands on shelves.

Article Source: PWR-BRU
Last Updated: 24 August 2023 16:59

PWR-BRU, a bold new energy drink from the makers of IRN-BRU, will be bursting into the big can energy scene on 28 August - but for those that can’t wait, there’s over 400 free cans up for grabs from a billboard in Glasgow.

The billboard activation is made up of over 400 boxes, each containing a highly coveted can, and passers by will have the chance to try the product before it lands in stores next week.

The wall of PWR-BRU will appear on East Campbell Street, next to Glasgow’s iconic Barrowland Ballroom in the East End for just one day. Locals can get their hands on a can and the race is on as it’s first come, first served and once they’re gone, fans will have to wait until Monday 28 August to buy a can in store.

PWR-BRU

PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can. Available in 4 flavours, Origin’ Original captures the unmistakable flavour of IRN-BRU, whilst ‘Diablo’ Cherry, ‘Maverick’ Berry and ‘Dropkick’ Tropical pack a PWRful punch, whilst containing a secret drop of Scotland’s other national drink.

Annette Yates, Head of Brand at PWR-BRU, said: “We’re so excited to introduce Scots to the PWR-BRU line up. It’s great to see people are buzzing with excitement over this new launch and while there’s not long to wait until our cans are on shelves we wanted to give people another chance to get their hands on it before the big launch on the 28th August.”

PWR-BRU will be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit www.pwr-bru.co.uk

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Drinkable billboard pops up in Glasgow

A 'drinkable' billboard has popped up in the centre of Glasgow to give people a chance to get their hands, and lips, on a can of PWR-BRU before it officially lands on shelves.

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