New Scottish start up gets set to disrupt the market with new whiskey launch inspired by cult Glasgow novel
T Yildirim has officially launched a new Scottish blended whisky that he hopes will inspire a new generation of drinkers and will remove the stigma from those in the industry around blends.
Article Source: No Mean City
Last Updated: 12 November 2024 11:35
Image Credit: Martin Shields
T who has spent over 25 years working in the hospitality trade spotted a gap in the market for a blended whisky that can ‘hold its own as a dram’ but also that was versatile enough for inclusion in a cocktail.
Whisky is fast becoming a more popular spirit of choice, after decades of being regarded as purely a drink for ‘serious’ drinkers and a typically older predominantly male consumer. However as younger generations explore this complex spirit, and with the rise of celebrity drinkers and immersive curated experiences such as the Johnnie Walker Experience, it is clear there is an appetite and indeed a market for a cooler accessible whisky blend.
Yildirim has worked in collaboration with expert distillers Ian Macleod, who are renowned for their traditional and innovative approach and are the distillers behind Glengoyne, Tamdhu and Smokehead.
No Mean City Whisky is inspired by the cult-classic Scottish novel No Mean City, which captures Glasgow’s raw gritty 1920’s underbelly and the colourful characters that defined it.
No Mean City has already caught the imagination of an impressive array of Scottish bars and venues and will be stocked and retailed in over 20 bars and restaurants including Howlin Wolf, The Ben Nevis, Red Onion and Dockyard Social to name but a few.
Showcasing the brand’s intent to disrupt the blended cocktail market further, the Glasgow based start up have aligned with renowned mixologist Matt Lynn to create a series of limited edition cocktails, one of which puts a quintessentially Scottish spin on a classic Mojito, swapping the rum with No Mean City whisky and the soda for Irn Bru in this beloved class cocktail.
Commenting on the launch founder T Yildirim said: “The Glaswegian spirit is so gritty, bold and real, and it's captured perfectly in the book No Mean City. We don’t shy away from who we are, and neither does our whisky.
We are a blend, an extremely good one and I’m proud of what we have created. With No Mean City Whisky, we wanted to create something that appealed to a slightly younger crowd. The price point is accessible and the use of the blend within the cocktail means you get that lovely warming whisky essence, but its still very drinkable and enjoyable for those who are maybe exploring a little or who want to introduce their pallet to more complex whisky flavours.
One of the things I love about Glasgow and that is a very important strand for me in the development of No Mean City Whisky, is our flair and success within the arts and culture sector. We commissioned renowned Scottish artist Michael Corn to design the artwork for the whisky bottle and its a real showstopper on any bar shelf. It looks glorious and it tastes even better on its own or in a cocktail.
We really hope that we can capitalise and bolster a new generation of whisky drinkers, it’s our national drink and we want to evolve and tap into this dawn of whisky, where a blend is embraced for its versatility, to the bold to the brave, just like Glasgow’s spirit.”
For more info on No Mean City Whisky including their full cocktail lineup and online orders head to their website nomeancity.co.uk and stay up to date with all things social at @nomeancitywhisky.
Sponsored Links
Latest Glasgow News
Tis The Season of Giving
Buchanan Galleries partners with Glasgow Children's Hospital Charity to help spread festive joy!
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Glasgow Fort reveals new competition winning festive pancake coming to its markets
Glasgow Fort has announced the winner of its recent competition to design an exclusive festive pancake flavour.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Glasgow International Comedy Festival announce comedy commission with The Alasdair Gray Archive
Alan Bissett, Ashley Storrie and Christopher MacArthur-Boyd to create responses to The Alasdair Gray Archive as part of Glasgow 850.
READ MORE
Katy J from Capital Radio returns to join the fun in The Wizard of Oz
Guess who's back to sprinkle some extra magic (and laughs) on the SEC stage?
READ MORE
Double charity boost from Glasgow Clan
Ice hockey fans will get the chance to do their bit to help the less well-off by donating food items and toys at Glasgow Clan games this weekend.
READ MORE
Drag legend Andi Martine joins all star cast of Snow White and the Seven Drag Queens this January
Glasgow's own Andi Martine joins an all-star cast including Gogglebox legend Scarlett Moffatt, Celebrity Big Brother-winner David Potts and Ru Paul's reigning Queens, Michael Marouli and Tomara Thomas
READ MORE
Merry go round celebrates National Lottery Grant to support Glasgow families
Local Southside charity Merry-go-round is celebrating a £39,000 award from The National Lottery Cost of Living Support Fund.
READ MORE
The biggest Festive Artists and Makers Market in Scotland returns to the Briggait
Support local artisans and discover one-of-a-kind gifts this holiday season when the highly anticipated Wasps Winter Artists and Makers Market at The Briggait returns this weeekend!
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
The Pavilion Theatre launches Priority Live scheme
The Pavilion Theatre is delighted to announce it is part of a brand-new membership scheme from Trafalgar Theatres – PRIORITY LIVE - offering exciting new benefits for theatre fans everywhere.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Platform has unveiled their festive programme for the ultimate alternative night out this Christmas
From new delicious seasonal dishes and boozy hot chocolates to local live music and family-friendly events, Platform's has something for everyone this festive season.
READ MORE
Christmas Dinner bookings surge at Crutherland House
Crutherland House Hotel & Spa has reported a remarkable rise in bookings for Christmas lunch, highlighting a growing trend of families seeking the magic of dining out this festive season.
READ MORE
Pioneering accessible technology conference returns to Glasgow in 2025
RNIB Scotland's Inclusive Design for Sustainability (IDS) Conference is set to return to Glasgow Science Centre on 17 and 18 March 2025.
READ MORE
Glasgow Fort invites local residents to input on exciting expansion plans
Leading retail destination Glasgow Fort is announcing exciting new expansion plans and inviting local residents to have their say.
READ MORE
New artisan bakery gives away free coffee and cake to celebrate opening
Shots of a new bakery set to open in Glasgow's west end have been revealed as its owner plans to usher in a new era: 'brot winter'.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
The Grahamston unveils new festive dining experience and limited edition cocktail menu
The menu features a festive twist on key dishes alongside unique Peter Pan-inspired cocktails!
READ MORE
Glasgow Fort launches Christmas charity partnerships to support local young people and their families
As Christmas approaches, Glasgow Fort has partnered with local charities Simba and FARE Scotland to support young people and their families this festive season.
READ MORE
Do Not Disturb: Drinks delivery service becomes the first to offer silent delivery
Glasgow's newest drinks delivery service has become the first retailer to offer a 'silent night' delivery option meaning customers can order worry-free of doorbells or loud knocks.
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Family festive fun at the National Museum of Rural Life
Celebrate the season with festive family fun at the National Museum of Rural Life this December.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Park Lane Market comes to city centre as founder calls on Glaswegians to shop local this Christmas
Glasgow's Park Lane Market, one of the city's most popular and longest-running markets, is set to host its biggest ever Christmas event on November 30th at The Social Hub Glasgow.
READ MORE
Kimpton Blythswood Square Hotel & Spa unveils magical line up of festive events
Glasgow's iconic Kimpton Blythswood Square Hotel & Spa is kick-starting the festive season with a Christmas movie takeover at its inhouse cinema.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORESponsored Links
Sponsored Links