The Royal Edinburgh Military Tattoo ready to deliver Performance in a New Light
The Royal Edinburgh Military Tattoo has unveiled a bold and exciting new brand proposition as it prepares to return bigger and better than ever before.
Article Source: The Royal Edinburgh Military Tattoo
Last Updated: 20 October 2021 13:37
The Tattoo reveals a refreshed brand approach ahead of the Show’s return with senior hires, new creative direction, and increased investment.
The Royal Edinburgh Military Tattoo has unveiled a bold and exciting new brand proposition as it prepares to return bigger and better than ever before.
Under a new brand ethos, Performance in a New Light, the Tattoo signals its commitment to delivering the best entertainment experience and its brand vision going forward.
Performance in a New Light encapsulates changes the Tattoo has undertaken over several months of planning and preparation, and includes the introduction of a new ticketing system, fresh membership packages and increased investment into creative elements of the Show, including new lighting, projection and staging.
The new ticket platform, in partnership with SecuTix, will include mobile ticketing for the first time and a new digital view finder that allows guests to choose their seats with a virtual, 360-degree panoramic view of the iconic Edinburgh Castle Esplanade.
Similarly, a new agreement with Woodroffe Basset Design will deliver the latest in cutting edge lighting design and bring a fresh feel to the Tattoo performance, allowing newly appointed Creative Director Michael Braithwaite to produce a more emotionally charged performance than ever before.
Audiences will also have access to a range of new membership packages, designed to enable fans to keep up to date with the Tattoo through exclusive content and access all year round – including an early bird booking window, retail offers and members only events.
To support the new brand direction, the Tattoo has appointed several senior managers and new Board Members. Chief Executive Buster Howes and Creative Director Michael Braithwaite are joined by Jason Barrett, who takes on the role of Chief Operating Officer, while Andrew Kerr OBE, Chief Executive of the City of Edinburgh Council, Tricia Bey, founder of Barwheys Dairy, Chris Edmonds, Chair and UK Executive Vice President of Ticketmaster and Lee Roberts, Managing Director of Canvas Partnerships, join the Board.
Chief Executive, Buster Howes, said: “Performance in a New Light marks a new era for The Royal Edinburgh Military Tattoo, and I greatly look forward to the hard work of the past many months finally finding tangible and musical expression in the Show in 2022.
"We have, whilst the Esplanade has been dark, set out to reinvigorate who and what we are, and to develop a fresh, bold and dynamic brand that will deliver an even more thrilling event for our audiences.
“Whilst preserving that which makes the Tattoo iconic and unique, we will be increasingly innovative with the Show; we are investing more in its production and have recruited new Board members and world-class appointments to our Management team to imaginatively enable these exciting developments.”
Chairman, Peter Lederer, said: “This is a bold, refreshed approach for the Tattoo as we all look ahead to the Show’s return next summer.
“I’m very proud of the resilience and creativity shown by the whole team as we bounce back from the challenges of the Pandemic and help to play our part in the recovery of the wider live events industry.
“The increased investment in production, and enhancements to both the senior team and the Board, underpin an increasingly innovative and creative ethos, which will surely find expression in a Show to surprise and delight both established and new audiences in 2022 and beyond.”
While the annual Show will continue to have distinct themes, the Tattoo brand will focus on delivering Performance in a New Light year on year as part of its new, long-term vision.
More information on the membership packages can be found here.
Image: Drum Major, George Blair, and Tattoo dancer, Louise Barton help reveal The Royal Edinburgh Military Tattoo's bold and exciting new brand proposition, Performance in a New Light.
Sponsored Links
Latest Glasgow News
Zander Murray to host Pride events in Glasgow
Scotland's first openly gay professional footballer is set to headline Pride events at The Social Hub Glasgow.
READ MORE
Glasgow Fort unveils 20th anniversary artwork created by local school pupils
Artwork to celebrate the centre's 20th anniversary was officially unveiled at Glasgow Fort last week.
READ MORE
Glaschu announces two further exclusive dinners with chef Brian Maule
Glaschu, one of Glasgow's most established fine dining restaurants, will join forces once again with acclaimed chef, Brian Maule for two nights in August.
READ MORE
Cineworld announces 1 pound Family Films all summer long
Cineworld has today announced £1 Family Films, running every week from July 25, so that families can be more childish together all summer long.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
The Big Sunday on Kelvin Way: A Brand New Street Festival for 2025
This Sunday sees the arrival of a brand-new community event for 2025: The Big Sunday on Kelvin Way!
READ MORE
Take Me Somewhere Festival unveils 3 powerful performances ahead of full festival announcement
Three powerful performances by internationally acclaimed artists Dan Daw, Cherish Menzo and collective MEXA are revealed, in anticipation of full festival announcement on Tuesday 29th July.
READ MORE
Free travel for Armed Forces Day
First Bus offers free travel to all current serving members, veterans and cadets for Armed Forces Day celebrations across its network.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Play more, spend less at Topgolf Glasgow this Summer
Topgolf Glasgow is dialling up the fun with a fresh range of value offers launching throughout the summer, helping players maximise their experience by giving them more for less!
READ MORE
11 year old Rachel Ronnie to take centre stage with the launch of a Busk Stop at Buchanan Galleries
Aspiring young buskers are invited to step into the spotlight and perform to hundreds of shoppers this summer in a safe and welcoming indoor space.
READ MORE
Cast announced for landmark Citizens Theatre homecoming production Small Acts of Love
The Citizens Theatre has revealed the full cast for Small Acts of Love, the first production to be performed on the theatre's home stage in more than seven years when it reopens later this year.
READ MORE
Sunday mornings just got a lot more interesting...
El Perro Negro is bringing back its cult-favourite Breakfast Club menu. And this time, it's popping up once a month at the award-winning Woodlands Road restaurant - starting 29th June!
READ MORE
Talent shines at 39th edition of Glasgow Jazz Festival
The curtain has closed on the 39th edition of Glasgow Jazz Festival, reaffirming its place as one of the UK's premier and much-loved jazz events.
READ MORE
ParalympicsGB athlete Stephen Clegg visits Cadder Primary School for special workshop
ParalympicsGB athlete Stephen Clegg made a special appearance at Cadder Primary School to help deliver an exciting workshop on the importance of energy saving in partnership with British Gas.
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
July events at Dobbies Garden Centres
Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MORE
Guts UK, the national digestive charity, brings interactive awareness event to Glasgow
Guts UK and Colin the Colon, a giant, walk-through inflatable replica of a colon will be in Glasgow to raise vital awareness of digestive health conditions.
READ MORE
Historic Environment Scotland calls for public stories for national wellbeing exhibition
Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MORE
Chef Modou Diagne to open new restaurant TRUST in Glasgow
Critically acclaimed chef Modou Diagne, known for his innovative approach and celebrated success at 111 by Nico, is set to open his second Glasgow restaurant this summer.
READ MORE
Poets line up for special Refugee Festival Scotland event
An inspiring event celebrating togetherness, diversity and human connection is set to be staged in Glasgow this week as part of Refugee Festival Scotland 2025.
READ MORE
Soulful start for Glasgow Jazz Festival
The 39th edition of Glasgow Jazz Festival gets off to a soulful start today as it opens at venues across the city, officially kicking off five extraordinary days of music.
READ MORE
Aldi Supermarket Sweep is coming to Glasgow
Aldi Scotland’s Supermarket Sweep challenge is back again for another year, giving customers in Glasgow the chance to raise funds for Children’s Hospices Across Scotland (CHAS).
READ MORE
Casting Announced for FRIENDS! The Musical Parody coming to Edinburgh and Glasgow
Today, the producers of the 2025/26 UK and Ireland tour of FRIENDS! The Musical Parody are delighted to announce casting for the side-splitting musical comedy.
READ MORE
First Scottish Shopera experience comes to Glasgow
Buchanan Galleries is opening its doors to the world of opera, hosting Scotland's first-ever 'shopera' – a student-created bold and original production staged in a shopping centre.
READ MORE
Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!
Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORE
Over 1,000 yogis set to downward dog at Emirates Arena for largest event of its kind
Over 1,000 yoga enthusiasts will be namaste-ing at the Emirates Arena in Glasgow this Saturday as part of a World Yoga Day event with renowned PYPT practitioner, Sadhvi Devaditi.
READ MORE
Global fashion retail brand Hollister now open at Silverburn
Leading retail and leisure destination Silverburn has announced that global fashion retailer Hollister has opened its doors today, joining its line-up of leading fashion brands this summer.
READ MORE
25th year of Refugee Festival Scotland gets underway
Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.
READ MORE
Unique displays set to tour Glasgow during its momentous 850th anniversary year
As part of the Glasgow 850 programme, two special displays celebrating Glasgow's development through the centuries and rich social history are about to go on a citywide tour.
READ MORESponsored Links
Sponsored Links