Article Source: VisitScotland
Last Updated: 17 November 2021 16:49
Whether it is visiting the lions at Five Sisters Zoo or enjoying a chocolate tasting experience from Master Chocolatier Iain Burnett in Perthshire, the Great Days Out in Scotland campaign will bring many of the country’s fantastic attractions and experiences to life.
As part of this campaign, visitors will be able to take advantage of discounted tickets to businesses participating in the Days Out Incentive Fund. Around 140 businesses have so far received funding to subsidise the cost of tickets, allowing visitors up to 50% off admission per ticket up to the value of £20.
Administered by VisitScotland on behalf of the Scottish Government, the incentive scheme is aimed at supporting tourism recovery by providing a boost for visitor attractions, day tour excursions and outdoor wildlife and adventure activities during the quieter winter months. Businesses are still able to apply for the Days Out Incentive Fund which is open until the end of November.
Using a combination of paid media and digital activity, including print and broadcast advertising, online videos and social media, the campaign - running from now until February 18, 2022 - aims to inspire Scots to get out and explore the country on a day out or short break.
A dedicated Great Days Out in Scotland landing page on VisitScotland’s website will direct visitors to businesses participating in the incentive scheme, as well as showcase the vast range of paid and free visitor attractions, adrenaline-filled outdoor adventures and food and drink experiences on offer throughout the country during the winter.
The project is part of the £25million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force. It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) to help support the recovery of the tourism industry.
To search for businesses taking part in the scheme and for further inspiration on great days out across Scotland, visit: www.visitscotland.com/greatdaysout
Visitor attractions, day tour excursions and activity providers still have an opportunity to benefit from the Great Days Out in Scotland campaign. The Days Out Incentive Fund will reopen for new applications from Monday, November 8 to 5pm on Tuesday, November 30.
See www.visitscotland.org for information on guidance and eligibility criteria.
Scotrail will also be running a Buy One, Get One Free ticket offer in November, which can be used in conjunction with the Great Days Out in Scotland campaign. The train operator is launching a Buy One Get One Free offer from 14 November which will last for 2 weeks and will be valid for travel from Sunday to Thursday.
Look out for more details at www.scotrail.co.uk/free
Glasgow Cocktail Week has officially kicked off with a first look at the event's new boujee bar Courtyard Bar and event space in the stunning surroundings of Princes Square.
READ MORE34.2 million Brits admit to ditching work and responsibilities for sporting events.
READ MOREBritish fashion label AllSaints has joined the line-up at leading retail and leisure destination Silverburn, representing a fashion coup for the centre.
READ MOREGlasgow's most popular brunch series, VEGA's Brunch Project, will bring all of the 90s nostalgia and Ibiza island vibes to the city centre this spring for sky-high boujee brunches like no other.
READ MOREVisitors are invited to celebrate National Tea Day with a complimentary gift of tea and biscuits from the popular tea store, Whittard of Chelsea at Buchanan Galleries.
READ MORENow in its 30th year, the show is the go-to exhibition for any self-builders or renovators looking for practical tips, expert advice, or the chance to view 1000s of products.
READ MOREButeFest, the much-loved family-friendly music festival on the Isle of Bute, has confirmed the lineup for this year's edition, set to take place between Friday 26th - Sunday 28th July.
READ MOREAye Write has confirmed stand-alone events and a smaller-scale version of Wee Write in 2024, instead of the full festival going ahead.
READ MOREGlasgow Cocktail Week has unveiled a series of cocktail trails mapping out the very best discounted drinks across the city including its first ever 'No and Low' trail.
READ MOREScotland's home of country, Maggie's Rock 'n' Rodeo, is inviting folk to grab the mic at its new Sunday afternoon event – The Hoedown Hoe-K-Oke, launching Sunday 5th May!
READ MORELatest investigations by National Trust for Scotland archaeologists at Culloden Battlefield have recovered a wide range of artefacts.
READ MOREBroadway and West End phenomenon Kinky Boots The Musical, is strutting back to Glasgow in a brand-new production starring Strictly's Johannes Radebe and rising star Dan Partridge!
READ MOREThe People's Palace, Glasgow will close its doors for the final time on Sunday 14th April, ahead of a major refurbishment.
READ MOREDon't miss out on the Baby & Toddler Show when it returns to Glasgow at the SEC, Glasgow on 19th - 21st April!
READ MOREThe Theatre Royal, Glasgow is one the latest venues set to see the National Theatre's global smash-hit production of War Horse visit as part of a major 18-month UK and Ireland tour.
READ MOREWith a new season brings new flavours and Glasgow Restaurant Week is set to shine a spotlight on the very best dishes and delights the city has to offer, when it kicks off tomorrow!
READ MOREFollowing its purchase by M Core in February, Buchanan Street’s iconic Princes Square has announced a trio of new tenants who will be opening stores in the centre.
READ MORECalling all golfers! Topgolf Glasgow is hosting 'The Final Round – Live' on Sunday 14th April, it's an unmissable event to celebrate golf's most prestigious tournament!
READ MOREA project set up to ensure culture and heritage are at the heart of the regeneration of Glasgow's Sauchiehall Street has secured a significant grant to help achieve its vision.
READ MOREEnergy efficiency will take centre stage at this year’s Scottish Homebuilding & Renovating Show, sponsored by Fleming Homes, when it returns to the SEC, Glasgow on 11-12 May 2024.
READ MOREThe Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair (SGF) is back for 2024, celebrating its 35-year anniversary at Scone Palace.
READ MOREGlasgow International Comedy Festival has revealed 2024's edition was a record-breaking year, with the highest number of shows in the festival's history!
READ MOREGlasgow East End-based and artist-led charity Strange Field announces its first programme of major exhibitions and events.
READ MOREDobbies, the UK's leading garden centre, is inviting plant enthusiasts and foodies alike to a brand new Afternoon Tea and Planting Experience at its stores nationwide.
READ MOREA critically acclaimed show loved by theatre lovers around the world has announced it will be partnering with a leading Scottish charity to raise vital funds for LGBTQ+ young people.
READ MOREThis year's Springfest, set to take place this weekend, has been postponed due to forecasted high winds.
READ MOREWith three weeks to go until Glasgow Cocktail Week takes over the city, the festival has announced an eclectic mix of masterclasses, unique events, and tasting sessions!
READ MOREThis April, Glasgow favourites, El Perro Negro and Ka Pao are joining forces for a tantalising collaboration!
READ MOREThe Glasgow Comedy Club, from the team behind Max's Bar and Room 2, have announced a brand new regular Saturday Night comedy show in Max's Basement launching this Saturday!
READ MOREMatthew Bourne's magical dance production of the classic Tim Burton movie Edward Scissorhands is coming to the Theatre Royal Glasgow in May!
READ MOREGo Radio | Number 1 for Glasgow & The West - Listen on DAB, Online or on your Smart Speaker, just say "Launch Go Radio"