Article Source: Guinness
Last Updated: 2 December 2023 12:27
Designated driver this Christmas? There is a Guinness for that!
From office parties to festive gatherings, the Christmas period means more people will be heading down to their local to enjoy a pint.
The latest data shows that 79% of drink-drive collisions involve male drivers or riders over the legal alcohol limit, and younger male drivers are historically over-represented in drink drive related road casualties. Therefore, Guinness has teamed up with the Government’s official road safety campaign, THINK!, and Greene King to help people drink responsibly this Christmas, by offering designated drivers a free pint of Guinness 0.0 at participating Greene King pubs.
The initiative will be rolled out in 472 Greene King Pubs across the UK from 1st December 2023 to 1st January 2024. To claim a free pint of Guinness 0.0, drivers simply need to flash their car keys at the bar.
Anna MacDonald, Category Marketing Director Beer at Diageo GB says: “Being the designated driver this Christmas doesn’t mean you can’t enjoy a good pint of Guinness. Guinness 0.0 is unmistakably Guinness, just without the alcohol. That’s why we’re proud to be working with THINK! and Greene King to give responsible drinkers a free pint of Guinness 0.0, so they can still be a part of the festive fun even when they’re driving.”
Guy Opperman, Roads Minister at Department for Transport said: “Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving. This is a great initiative which encourages people to act responsibly while still enjoying the festive season.”
To redeem a free pint of Guinness 0.0, designated drivers just need to:
1. Visit guinness.com
2. Find their local pub participating in the offer via the pub finder tool
3. Flash their car key and the downloadable voucher at their local Greene King pub... and there we go! Free 0.0 pint!
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