Beaverbrooks invests in major refurbishment of Braehead store, increasing two and a half times in size
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made its largest investment of this year in its Braehead store, which has increased two and a half times in size.
Article Source: Beaverbrooks
Last Updated: 6 November 2024 14:03
Marking its 25th year in Renfrew, Glasgow, Beaverbrooks has invested an impressive £2m in the newly refurbished store, which unveiled its transformation on Monday 4 November at Braehead Shopping Centre.
Set across 5,008 sq. ft. – upscaled from 1,963 sq. ft. – Beaverbrooks Braehead is a destination for Swiss watches and features dedicated shop-in-shop spaces for OMEGA, Breitling, and TAG Heuer, as well as TUDOR, which is a new addition to the store.
Beaverbrooks Braehead has also introduced luxury watch brand Jacob & Co, known for its highly sought-after timepieces which feature intricate, statement-making designs – making it the only stockist in Scotland and the tenth in the UK.
The expansion into the adjoining unit has provided a larger and elevated dedicated area for Beaverbrooks Diamonds & Weddings, where a team of experts will assist with special engagement and wedding ring purchases. With its rich heritage offering 105 years of diamond expertise, the retailer has unveiled a wide selection of hand selected Beaverbrooks diamonds, in addition to collections from Maple Leaf Diamonds and new addition Royal Asscher diamonds, which is celebrating its 170th anniversary this year.
The store also showcases fine jewellery and watches from Gucci, as well as other watch brands RADO, Raymond Weil, and Tissot. Luxury fine jewellery from Marco Bicego has also been introduced, making Beaverbrooks Braehead the brand’s first stockist.
Boasting 89 stores, including three Loupe boutiques and 23 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has continued to expand its offering over recent months.
Anna Blackburn, Managing Director at Beaverbrooks, said: “This investment into retail in Scotland and the future of Beaverbrooks is very exciting for us, particularly as this is our largest investment of the year. The Braehead store – which has increased two and a half times in size – marks our fifth refit of the year, with a final one planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.
“We are pleased to continue to position our Braehead store as a destination for diamonds and watches – particularly as it becomes Scotland’s first and only Jacob & Co. stockist, alongside dedicated shop-in-shop areas for OMEGA, Breitling, TAG Heuer, and TUDOR watches.
“We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for watches, fine jewellery and diamonds.”
Janene McQueer, Store Manager at Beaverbrooks Braehead, said: “We’re proud to have been part of shoppers’ special occasions for the past 25 years, and our latest refurbishment marks the next part of our journey. We can’t wait to share more celebrations with customers and cement our position as Glasgow’s destination for watches and diamonds.”
Ashley Bisland, Centre Director at Braehead Shopping Centre, said: “We’re excited to see Beaverbrooks officially open its doors to introduce its new look to our shoppers. It’s a great achievement and milestone for the brand and we’re confident visitors will love the new store.”
The brand new Beaverbrooks store is located in Unit 11-13, 12 Braehead Shopping Centre, Kings Inch Rd, Glasgow, G51 4BP. To view Beaverbrooks’ full collections, visit www.beaverbrooks.co.uk
Sponsored Links
Latest Glasgow News
Tis The Season of Giving
Buchanan Galleries partners with Glasgow Children's Hospital Charity to help spread festive joy!
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Glasgow Fort reveals new competition winning festive pancake coming to its markets
Glasgow Fort has announced the winner of its recent competition to design an exclusive festive pancake flavour.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Glasgow International Comedy Festival announce comedy commission with The Alasdair Gray Archive
Alan Bissett, Ashley Storrie and Christopher MacArthur-Boyd to create responses to The Alasdair Gray Archive as part of Glasgow 850.
READ MORE
Katy J from Capital Radio returns to join the fun in The Wizard of Oz
Guess who's back to sprinkle some extra magic (and laughs) on the SEC stage?
READ MORE
Double charity boost from Glasgow Clan
Ice hockey fans will get the chance to do their bit to help the less well-off by donating food items and toys at Glasgow Clan games this weekend.
READ MORE
Drag legend Andi Martine joins all star cast of Snow White and the Seven Drag Queens this January
Glasgow's own Andi Martine joins an all-star cast including Gogglebox legend Scarlett Moffatt, Celebrity Big Brother-winner David Potts and Ru Paul's reigning Queens, Michael Marouli and Tomara Thomas
READ MORE
Merry go round celebrates National Lottery Grant to support Glasgow families
Local Southside charity Merry-go-round is celebrating a £39,000 award from The National Lottery Cost of Living Support Fund.
READ MORE
The biggest Festive Artists and Makers Market in Scotland returns to the Briggait
Support local artisans and discover one-of-a-kind gifts this holiday season when the highly anticipated Wasps Winter Artists and Makers Market at The Briggait returns this weeekend!
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
The Pavilion Theatre launches Priority Live scheme
The Pavilion Theatre is delighted to announce it is part of a brand-new membership scheme from Trafalgar Theatres – PRIORITY LIVE - offering exciting new benefits for theatre fans everywhere.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Platform has unveiled their festive programme for the ultimate alternative night out this Christmas
From new delicious seasonal dishes and boozy hot chocolates to local live music and family-friendly events, Platform's has something for everyone this festive season.
READ MORE
Christmas Dinner bookings surge at Crutherland House
Crutherland House Hotel & Spa has reported a remarkable rise in bookings for Christmas lunch, highlighting a growing trend of families seeking the magic of dining out this festive season.
READ MORE
Pioneering accessible technology conference returns to Glasgow in 2025
RNIB Scotland's Inclusive Design for Sustainability (IDS) Conference is set to return to Glasgow Science Centre on 17 and 18 March 2025.
READ MORE
Glasgow Fort invites local residents to input on exciting expansion plans
Leading retail destination Glasgow Fort is announcing exciting new expansion plans and inviting local residents to have their say.
READ MORE
New artisan bakery gives away free coffee and cake to celebrate opening
Shots of a new bakery set to open in Glasgow's west end have been revealed as its owner plans to usher in a new era: 'brot winter'.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
The Grahamston unveils new festive dining experience and limited edition cocktail menu
The menu features a festive twist on key dishes alongside unique Peter Pan-inspired cocktails!
READ MORE
Glasgow Fort launches Christmas charity partnerships to support local young people and their families
As Christmas approaches, Glasgow Fort has partnered with local charities Simba and FARE Scotland to support young people and their families this festive season.
READ MORE
Do Not Disturb: Drinks delivery service becomes the first to offer silent delivery
Glasgow's newest drinks delivery service has become the first retailer to offer a 'silent night' delivery option meaning customers can order worry-free of doorbells or loud knocks.
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Family festive fun at the National Museum of Rural Life
Celebrate the season with festive family fun at the National Museum of Rural Life this December.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Park Lane Market comes to city centre as founder calls on Glaswegians to shop local this Christmas
Glasgow's Park Lane Market, one of the city's most popular and longest-running markets, is set to host its biggest ever Christmas event on November 30th at The Social Hub Glasgow.
READ MORE
Kimpton Blythswood Square Hotel & Spa unveils magical line up of festive events
Glasgow's iconic Kimpton Blythswood Square Hotel & Spa is kick-starting the festive season with a Christmas movie takeover at its inhouse cinema.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORESponsored Links
Sponsored Links