Giant gold girder stuns Scots as competition heats up
With three 18-carat golden girders worth £10,000 still out there, IRN-BRU unveils giant hanging girder to encourage Scots to get on the hunt!
Article Source: IRN-BRU
Last Updated: 19 March 2025 12:49
Rush hour commuters were stunned to see a massive golden girder suspended beside one of Scotland’s busiest sections of motorway, inviting fans to get in on the hunt for IRN-BRU’s remaining 18-carat gold One Inch Wonders hidden on cans across the UK - worth a whopping £10,000 each.
But what would IRN-BRU fans spend the money on? With one already claimed and three still waiting to be discovered, a study shows almost half of Young Scots would ditch boring stocks and shares to collect alternative items like rare trainers, vinyl, or NFTs - with gold topping the table as the most considered commodity.
It is so popular, a quarter of young Scots would even save the one inch gold bar for a rainy day if they were lucky enough to get their hands round it.
With almost a third of those taking part in the survey already turning to alternative nest eggs, the giant girder, which measures 16 feet by six feet, displayed a cheeky message - size doesn’t matter, it's what you do with it that counts.
Scotland’s other national drink is giving the UK the chance to build their own cultural cache, as it gives away £40,000 worth of gold in the form of one-inch girders, which can be found by scanning a QR code on cans or in supermarkets.
Whether it's watches, sports memorabilia, cryptocurrency or trading cards, 18 - 30 year olds living in Scotland see them as the future of investing, with 46% believing their generation to be more savvy than their elders when it comes to money.
Gold in particular was highlighted as a safe bet, seeing its potential to hold or grow in value, with a quarter planning to keep hold of their haul for at least 20 years until they reach the age of 50.
Quickly becoming a collectors’ item, experts predict IRN-BRU’s 18-carat gold girder will double in value by 2040.
Cryptocurrency tops the list of missed opportunities, with a third regretting not investing when prices were a fraction of the current eye-watering value.
Kenny Nicholson, Head of Brand at IRN-BRU said: “There are three golden girders still out there and excitement is reaching fever pitch as Scots rush to get their hands on one.
“Our poll reveals that young Scots reckon the real money is in the things they genuinely love like trainers, handbags, vinyl and watches, rather than the boring world of finance - and many are already building a collection.
“We’re here to help and we know lots of savvy Scots would put their One Inch Wonder aside for the future as they see the prize’s potential for firm growth. It just goes to show, size doesn’t matter, it's what you do with it that counts.”
Visit www.irnbruwingold.com and enter the code on your can or bottle to join the search for the final girders.
Sponsored Links
Latest Glasgow News
WestFest is back for its third annual festival this June!
WestFest, Glasgow's biggest community led, cultural festival today launches the programme for its 2025 event!
READ MORE
The Scottish Rum Festival returns to Glasgow to celebrate its 5th anniversary
The Scottish Rum Festival is delighted to announce its return to Glasgow, marking a special milestone – five years since the festival first launched as a virtual celebration in 2020.
READ MORE
Trusts join forces to explore complexities of the Battle of Culloden
The National Trust for Scotland and the National Trust have teamed up to give an insight into the complexity of the Battle of Culloden in a pair of podcasts this April.
READ MORE
Love Your Lawn with Dobbies
Dobbies Garden Centres is hosting a very special FREE Grow How event in stores across the UK this May in partnership with Alzheimer's Research UK to mark Dementia Action Week.
READ MORE
Five things to do at the Glasgow Coffee Festival
Gill McIntyre, Glasgow Coffee Festival's Specialist & Event Coordinator, shares her can't miss moments ahead of this year's event!
READ MORE
Outstanding Achievement awarded to actress Elaine C Smith at The Pantomime Awards 2025
Elaine C Smith picked up the illustrious award for her exceptional contribution to the Pantomime Industry for many decades as one of Scotland's best-loved pantomime legends.
READ MORE
Glasgow to welcome new West End Champagne bar
Cuvée, a new Champagne, wine and cheese bar is set to open in Glasgow’s West End at the end of April.
READ MORE
Exclusive child planting event in honour of National Childrens Gardening Week
Dobbies Garden Centres are celebrating National Children's Gardening Week by welcoming families along to its Children's Planting and Afternoon Tea experience on Saturday 31st May.
READ MORE
Hop Into an EGGceptional Easter at Gravity Active
This Easter, get ready to bounce into an unforgettable adventure at Gravity Active.
READ MORE
A festival for tiny tots is coming to Glasgow this Summer
A festival for Glasgow's littlest revellers is launching this summer, and it's set to be a treat for the whole family!
READ MORE
Glasgow Fort announces Easter weekend opening hours and holiday fun for families
Glasgow Fort has confirmed its opening hours for the upcoming Easter weekend and is inviting families to enjoy a packed programme of fun, food and entertainment throughout the school holidays!
READ MORE
Award winning Rickshaw & Co. brings bold flavours and big heart to 850th celebrations
Rickshaw & Co., a vibrant Indian and Bangladeshi restaurant in Glasgow's West End, is proudly taking part in the city's 850th anniversary celebrations as a must-visit destination for food.
READ MORE
Glaschu announces two wine dinners with legendary Brian Maule
Glaschu, one of Glasgow's most established fine dining restaurants, will join forces with acclaimed chef, Brian Maule for two nights only next month.
READ MORE
Shop perfectly imperfect art and craft this weekend at The Briggait
Glasgow's creatives are having a studio clear out ahead of the Spring Clean Artists and Makers Market this weekend; a unique shopping experience with a focus on seconds and samples.
READ MORE
Black Sheep Coffee brews up excitement with new store opening at Silverburn
Silverburn, Glasgow's leading shopping and leisure destination, has announced that Black Sheep Coffee has opened its doors, serving as a sanctuary for coffee lovers.
READ MORE
Glasgow Fort launches search for Chief Fun Officer
Glasgow Fort is on the hunt for its first-ever CFO... and it's not Chief Finance Officer but Chief Fun Officer!
READ MORE
Iconic singer songwriter Horse to perform spectacular rooftop set at the Pavilion Theatre on Monday 7th April
Legendary Scottish singer-songwriter Horse McDonald is set to deliver an unforgettable performance on top of the Pavilion Theatre on Monday 7th April.
READ MORE
BBC Introducing comes to TRNSMT Festival, bringing 20 rising stars
Rockstar Energy presents TRNSMT has announced the BBC Introducing Stage, previously River Stage, will showcase 20 of the most exciting emerging artists in the country.
READ MORE
First Bus to improve reliability of over 30 Glasgow bus services thanks to AI
First Bus is making minor service updates to 33 routes across Glasgow from Sunday 20th April as its new AI-driven timetables continue to improve reliability for customers across the city.
READ MORE
June dates now on sale for Bongos Bingo, including 90s specials!
Expect all of the usual madness plus special themed prizes and music at Bongo's Bingo's 90s specials at SWG3 Glasgow in June!
READ MORE
HARIBO UK announces first Scottish retail store in Silverburn shopping centre
Scottish HARIBO-lovers are in for a treat! The UK’s leading confectionery manufacturer, and creator of Tangfastics and Starmix, is set to open its first retail store in Scotland.
READ MORE
The hoppiest time of the year at the National Trust For Scotland
The National Trust for Scotland is hopping into spring as it hosts 40 Easter egg trails at the special places in its care in April!
READ MORE
American BBQ legend and first Arab pitmaster both set to cook in Scotland for the first time
Pioneering pitmaster Pat Martin is coming to Glasgow as Meatopia makes its Scottish debut at SWG3 in June!
READ MORE
Taste the Place launches to celebrate culinary heritage of Glasgow
Taste the Place, a new range of experiences celebrating Glasgow's rich cultural heritage through food, has launched!
READ MORE
Glasgow International Comedy Festival announces record breaking statistics as festival draws to a close
Glasgow International Comedy Festival welcomed over 61,000 comedy fans to 605 shows this year, marking its biggest ever event!
READ MORE
Premium menswear brand, Bee Inspired, confirmed for Silverburn
Glasgow's leading retail and leisure destination, Silverburn has expanded its streetwear offering with the addition of globally recognised urban fashion brand, Bee Inspired.
READ MORE
Pitch perfect Govan Music Festival wraps up fantastic fourth edition
Govan Music Festival has wrapped up in Glasgow after four joyful days of music and community participation, showcasing themes of hope, renewal and connection across its programme.
READ MORE
Stacey Dooley and Kevin Clifton to star in supernatural thriller 2:22 A Ghost Story
The King's Theatre Glasgow is delighted to announce that Stacey Dooley and Kevin Clifton will star in the critically acclaimed, smash hit, supernatural thriller 2:22 - A Ghost Story!
READ MORE
Rosco McClelland wins Sir Billy Connolly Spirit of Glasgow Award at GICF
Rosco McClelland has been announced as the winner of 2025's Sir Billy Connolly Spirit of Glasgow Award, at Glasgow International Comedy Festival's Comedy Gala.
READ MORE
Top comedian and Scottish brewer team up in search of best Scottish banter for upcoming book
Innis & Gunn joins forces with top Scottish comedian Marc Jennings to find Scotland's funniest pub stories for 'The Book of Pub Banter & Confessions'.
READ MORESponsored Links
Sponsored Links